A Little Birdy Told Me…Week of 1/17/11

This week started off with the commemoration of Martin Luther King, Jr. and ended with the anniversary of John F. Kennedy’s presidential inauguration. Both men were powerful speakers who not only represented the ideals of equality and integrity, but also embodied the optimism that change was possible. Quite the emotional and poignant week indeed.

With that, here are this week’s posts to share with you all. Enjoy!

A Grassroots Approach to Blogger Relations (by @dbreakenridge)

I like reading Ms. Breakenridge’s posts because not only is she a PR practitioner and one of my female PR heroines, she’s also a regular blogger and practices what she preaches. With online media becoming more pervasive, traditional media relations has given way to blogger relations. But just how does one build these relationships with bloggers?

Ms. Breakenridge recommends a grassroots approach that has worked in her practice. It starts with connecting to your personal network of bloggers or online media folks first. Then, explore connections to other bloggers your friends may recommend to you. This method circumvents the spam route and may actually produce better results for your initiative or client, as it did for Ms. Breakenridge, because it builds relationships based on trust.

Scope of Social Media Influence (by @Frank_Strong)

I admire Frank for always offering intelligent and practical PR information on his blog, The Sword and the Script. In many instances, I learn something new each time I read it.

This week, one of Frank’s posts took to issue the idea of social media influence. There’s been a lot of talk lately about “influence.” Does a Klout score or the number of Twitter followers constitutes adequate influence? Frank synthesizes several striking statistics (unintended alteration!) about social media influence which demonstrate how it actually translates into action. This valuable information made me stop and realize how social media affords many of us the medium to not only share opinions but also to vicariously influence others. It’s good information that may be helpful to anyone building a social media strategy or counseling a colleague/client on the significance of social media influence.

Social Media and Social Change (by Guest Post from @ConwayW via @Shonali)

Last week, the biggest international news event was the change of power in the Tunisian government, which many attributed to Wikileaks documents that reinforced suspicions of corruption with the ruling party. Conway Wigg provided a succinct post on the relationship between social media and political change, with the Tunisian events as a backdrop, on Shonali Burke’s Waxing Unlyrical blog.

While there’s no doubt that social media, and Twitter in particular, played a role in the turn of events, Mr. Wigg points out that it is important to remember that social media is a channel not a cause for change. He reinforces this by recalling other world social movements that happened years ago without the aid of social media. The Tunisian revolution’s relevance to marketers and communicators is that people and content still make for important components to motivating others and thus enacting influence.

[Please Don’t] Bomb the Surburbs! (via @MediaPost by Andrew Speyer)

I remember reading Bomb the Suburbs by William Upski and wanting to rebel against what I saw as traditional suburban ideals (All to the tune of “Suburban Home” by The Descendants, of course). But a few years of work in the real world and a home of my own (in an urban, not suburban setting) made me forget those radical days.

Oh, how the suburbs have changed since then. Andrew Speyer brings to light the fact that suburban life is diversifying and now one-third of new suburbanites are Hispanic – one of the largest growing ethic demographics according to recent Census stats. This certainly makes for a new image of what is considered “suburban” and how marketers and communicators need to tailor what the “suburban dream” is for their new audiences as they evolve to reflect the country’s changing population. As it stands, nobody can be stereotyped or classified in the ‘burbs anymore.

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January 21, 2011. Tags: , , , , , , . marketing, media, news media, public relations, social media.

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