A Little Birdy Told Me…Week of 3/28/11

Happy Friday! I promise no April Fool’s shenanigans here–I’m really happy that April has finally arrived. I have a serious case of spring fever and am ready to turn off the heat and open the windows for some fresh air. While it’s obvious I am not partaking in the social media shut-off some have called for this April Fool’s Day, I am still sharing various posts and links of interest. Enjoy!

Social Media Rules of Engagement (by @briansolis):

There’s a lot to social media strategy, and one of the best places to start is how you want your employees or company/brand representatives to conduct themselves on behalf of your company. That equals the dreaded “P” word – policy. But don’t think of it as a bad word, but rather a necessary component to any effective social media strategy.

Luckily for us, Brian Solis researched and compiled a helpful list of best practices for social media policies and corporate guidance (FDA take note!) But don’t be too quick to forget that even the best-laid plans are not foolproof, and companies venturing into social media should also consider issues management when human error occurs.

Patient Use of Social Media (by @richmeyer):

Patients, caregivers, and healthcare providers are all going online to seek and share information.

Rich Meyer of the World of DTC Marketing blog shared stats from a recent study on the actual percentage of patients who use social media to obtain health information and how much that information factors into their decisions. It’s worthwhile for healthcare communicators to review these stats as well as the additional detail Rich shares on the quality of the social media content. This may help make the case for pharma and healthcare marketers to get online in order to provide patients and caregivers with reliable disease state and treatment information.

How Live Blogging Has Transformed Journalism (originally appeared on @Guardian via @Sue_Anne):

As I’m always interested in learning about current trends in journalism, this post on The Guardian caught my attention. It summarizes, from the international POV, the positive and not-so-positive aspects of maintaining a live blog for breaking news events. This issue is particularly relevant given how most news on the Middle East turmoil was shared and continues to be shared. It might be too soon to call it quits on traditional print journalism, but I like the author’s final point that live blogging is more an evolution of it.

Holding PR Bloggers to Journalistic Standards (by @jspepper):

How ironic that PR bloggers forget they are part of the discussion when we talk about the whole journalists vs. bloggers issue.

This reality was brought to my attention via an insightful post from Jeremy Pepper on his POP! PR Jots blog. As a fellow PR blogger with Mr. Pepper, I find this to be a great discussion to be had within the PR blogging camp. I generally believe that when presenting fact, journalists and bloggers alike should be held to the same standard. We’re all online together, seeking and sharing information. To Mr. Pepper’s point, this blurs the lines and makes it so everyone should do their part in ensuring accuracy and transparency.

So how was your week? Any additional links or posts to share as well?

April 1, 2011. Tags: , , , , . journalism, pharmaceutical/healthcare, public relations, social media.

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