A Little Birdy Told Me…Week of 7/4/11
Welcome back from the Fourth of July holiday! Hope your weekend was nice and relaxing. The only downside of a holiday weekend is getting back into the swing of things at the office or homestead. Good thing this was a short work week, and it’s only the beginning of July, so there’s more summer fun in store. If you have a few moments to spare as your week winds down, here are a few links and posts of interest to share–enjoy!
Burst Your Bubble for Clarity (by @Narciso17 via @Shonali):
Here is one of the first posts I read after a long weekend that provided an “a-ha” moment. It’s true–we communicators are usually secure in our little bubbles where our worlds make sense to us and those in close proximity to us.
Stepping back and seeking out clarity is the key to effective communications, and Narciso Tovar provides some pointers on how to burst our figurative bubbles in order to gain said clarity. Quite an eye-opening post and one that is simple yet applicable to many communications projects we may be working on.
Working with Student-generated Content (by @lizallen):
Here is a great example of a serial post that builds a topic from the ground up and ends with a few examples.
The first link here is actually the fifth post, but if you follow the link, you’ll get to Ms. Allen’s series. While her posts deal mostly with those working with students in higher education, there are also practical applications for those working in multi-departmental corporate social media.
How Not to Use Twitter Hashtags (by Erik Sass via @MediaPost):
Entenmann’s, those preserved delectable treats in a case at the end of the aisle, didn’t research the context of a trending hashtag that was connected to the Casey Anthony verdict. The inadvertently insensitive tweet was quickly rectified but hasn’t spared the company from ridicule in this post and from joining the pantheon of other companies that have Twitter mishaps.
The case points to the need to do a little research into the context of Twitter and social media. It’s not about jumping on a trending topic so much as it is finding one that is appropriate for your brand.
How Community and Rural Newspapers are Surviving (via @romenesko):
Print is not dead–long live the community press!
That’s what reports like this one from Stanford University make me want to shout from the mountain tops. It’s a lengthy read but includes some interesting facts and a neat interactive map of weekly newspapers. For folks in PR, it might mean looking to include the community press in your clients’ media lists.
And in case you still want to capture the holiday spirit, here is a favorite Pixies song to keep your Friday festive: