A Little Birdy Told Me…Week of 7/11/11

What a week–and what a week for Rupert Murdoch or anyone at News Corps! Even after shuttering the News of the World on Sunday, it seems the phone-hacking scandal has only continued to balloon into a bigger problem. Youza…we’ll have to wait and see how this little media soap opera continues to unfold. In the meantime, here are some links and articles of interest (not related to News Corps)–enjoy!

Skills that Journalism Students Need to Develop (by @andymboyle)

As a former journalism student who ended up not working as a reporter, it was cathartic to read Andy Boyle’s experience and his advice to journalism students. Mr. Boyle seemed to run into the same job slump as I did, but he was smart enough to figure out another important component of supporting journalism-web programming.

The resulting conversation we exchanged over Twitter and in the comments section suggest that journalism schools may need to consider teaching more than just researching, reporting and editing. Today’s journalism students need to know where communications are moving and either adapt their skills to those media or develop the technical skills to support them.

Learning to Love Content (by @eggmarketing):

Here is a great ode to content development from Susan Payton, the Marketing Eggspert (see what she did with that word there? Doesn’t that make you already like her for having a sense of humor?) Ms. Payton is obviously good at what she does– her content is concise, gets to the point and shares relevant information with others. If you need any help with how to promote content marketing for your clients, check out her list of reasons why and I’m sure you’ll find a few that are helpful.

Bored People Quit & Employee Retention (by @rands via @michaelrlitt):

Speaking from personal experience, I know that boredom leads to frustration on the job, so this post by Michael Lopp was especially relevant. What’s more, he describes how to recognize and deal with boredom among employees, so if you are in a management position, you have some useful tips to pull from. It’s also a well-organized post that is a good example of how to structure situational case studies that keep a reader’s attention while still getting its main points across.

A Discussion About Blogger Compensation (by @prcog via @dannybrown):

If you ask me what is one of the best things about social media, it’s the conversations that occur within in it and the ideas that people exchange when engaged in a real discussion.

Nathan Burgess touches on the hot topic of blogger compensation (whether monetary or in kind) quite eloquently in this post. I tend to agree with him that bloggers need to determine their category and if their blog warrants compensation from the brand. Likewise, Mr. Burgess is smart to point out that it’s subjective whether or not compensating bloggers will work for a particular brand. Overall, it’s a necessary conversation and one well put by Mr. Burgess and the comments that ensue.

Hope you find these interesting–feel free to share any links or articles you found interesting this week :)

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July 15, 2011. Tags: , , , , . blogging, corporate communications, journalism.


  1. Andy Boyle replied:

    Thanks for posting the link!

    • Krista replied:

      You’re welcome, Andy! I enjoyed our conversation earlier this week and look forward to more about journalism and other fun stuff :)

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