A Little Birdy Told Me…Week of 9/12/11
Happy Friday! It looks like autumn has arrived on the East Coast–temperatures fell so much last night that I had to break out the long pants and fall jacket when I took the dog out this morning. After the scorcher of a summer we had in Philly, I’m looking forward to the cool and comfortable weather. Here’s to opening the windows and letting the fresh air in finally! If you happen to be relaxing this weekend and need some reading to catch up on, here are this week’s links and articles of interest to share–enjoy!
Why the Minnesota Blogger Community Rocks (by @arikhanson):
Not to keep tooting my home state’s horn, but I found this post by Arik Hanson to be a great way of recapping an event around positive sentiment. Bloggers are indeed an important communications community (see what happened to ConAgra who learned the hard way). It is great to see the blogger community rally together to learn collectively and to share with one another in a collaborative environment. I hope other states will (or already are) taking Mr. Hanson’s example to heart and organize their own state blogger conferences like the MN Blogger Conference.
An Introvert’s Guide to Making Connections (by @lesmckeown via @mmangen):
Here’s an example of a title that caught my attention because I could identify with it–I admit I’m an introvert, despite my public social media presence. In this post, Mr. McKeown also admits having this similar personality trait, yet he goes on to explain how introverts can make meaningful connections at the various trade conferences without too much pressure. There’s a lot to absorb at these events (we’ve all been there) and everyone is trying to make the most of it while they can. Despite that, I appreciated the author’s advice to take it easy on yourself if you are naturally introverted and to let the connections happen serendipitously.
Effective Blogging Tips (guest post by @ginidietrich via @ pgeorgieva):
I found out I share my blogging anniversary with Petya Georgieva, who writes a fantastic PR blog at Higher and Higher. And what better way to mark the occasion than inviting a pro blogger like Gini Dietrich to share her thoughts on what makes for a successful blog. Of Gini’s recommendations, the idea to have a vision or mission to your blog is key. It will set the foundation for your content and hopefully, guide you in building your blog community.
Building Brand Ambassadors with Employees (by @wordsdonewrite via @SpinSucks):
If you’re a regular Spin Sucks reader like I am, you know they feature a guest post every day around noon.
Thursday’s edition caught my eye because of the familiar face–Amber Avines whom I follow on Twitter as @wordsdonewrite. And then I read the headline and was reminded of an internal communications plan I had proposed to instill company loyalty and strong corporate culture by cultivating “brand ambassadors.” Unfortunately, the idea was not moved upon, but it looks like I’m not the only one who thinks employees are valuable resources for companies. Ms. Avines offers approachable tips on how to instill brand loyalty and corporate culture with your employees. It’s something any company of any size can manage, if they make it a priority.
Hope your weekend is relaxing and pleasant! Feel free to share your links of interest as well