A Little Birdy Told Me…Week of 9/12/11

Happy Friday! It looks like autumn has arrived on the East Coast–temperatures fell so much last night that I had to break out the long pants and fall jacket when I took the dog out this morning. After the scorcher of a summer we had in Philly, I’m looking forward to the cool and comfortable weather. Here’s to opening the windows and letting the fresh air in finally! If you happen to be relaxing this weekend and need some reading to catch up on, here are this week’s links and articles of interest to share–enjoy!

Why the Minnesota Blogger Community Rocks (by @arikhanson):

Not to keep tooting my home state’s horn, but I found this post by Arik Hanson to be a great way of recapping an event around positive sentiment. Bloggers are indeed an important communications community (see what happened to ConAgra who learned the hard way). It is great to see the blogger community rally together to learn collectively and to share with one another in a collaborative environment. I hope other states will (or already are) taking Mr. Hanson’s example to heart and organize their own state blogger conferences like the MN Blogger Conference.

An Introvert’s Guide to Making Connections (by @lesmckeown via @mmangen):

Here’s an example of a title that caught my attention because I could identify with it–I admit I’m an introvert, despite my public social media presence. In this post, Mr. McKeown also admits having this similar personality trait, yet he goes on to explain how introverts can make meaningful connections at the various trade conferences without too much pressure. There’s a lot to absorb at these events (we’ve all been there) and everyone is trying to make the most of it while they can. Despite that, I appreciated the author’s advice to take it easy on yourself if you are naturally introverted and to let the connections happen serendipitously.

Effective Blogging Tips (guest post by @ginidietrich via @ pgeorgieva):

I found out I share my blogging anniversary with Petya Georgieva, who writes a fantastic PR blog at Higher and Higher. And what better way to mark the occasion than inviting a pro blogger like Gini Dietrich to share her thoughts on what makes for a successful blog. Of Gini’s recommendations, the idea to have a vision or mission to your blog is key. It will set the foundation for your content and hopefully, guide you in building your blog community.

Building Brand Ambassadors with Employees (by @wordsdonewrite via @SpinSucks):

If you’re a regular Spin Sucks reader like I am, you know they feature a guest post every day around noon.

Thursday’s edition caught my eye because of the familiar face–Amber Avines whom I follow on Twitter as @wordsdonewrite. And then I read the headline and was reminded of an internal communications plan I had proposed to instill company loyalty and strong corporate culture by cultivating “brand ambassadors.” Unfortunately, the idea was not moved upon, but it looks like I’m not the only one who thinks employees are valuable resources for companies. Ms. Avines offers approachable tips on how to instill brand loyalty and corporate culture with your employees. It’s something any company of any size can manage, if they make it a priority.

Hope your weekend is relaxing and pleasant! Feel free to share your links of interest as well :)

September 16, 2011. Tags: , , , , , , , . blogging, social media.


  1. Joshua Brett replied:

    This interesting story came out in Employer Law Report on a NLRB ruling in a Facebook firing case. I wrote about this report in my blog today.

    • Krista replied:

      I just read your post as well! Very interesting considering that ruling will most likely have implications on how companies write their social media policies. The lines between professional and personal are certainly blurring!

  2. Arik Hanson replied:

    Thanks for the #mnblogcon shout! And yes, other states are doing the same. We’ve got a few calls from friends/bloggers in other states looking to do something similar, which has been great to see/hear.

    • Krista replied:

      That’s great to hear, Arik! Thanks for always sharing great content on your blog. Hope you have a great weekend in the Land of 10,000 Lakes :)

  3. Amber Avines replied:

    Yowza! Thanks for including me in your post, Krista!

    That’s too bad your plan wasn’t acted upon. Frankly, I think that happens a lot. Communications pros see the opportunity, yet leadership isn’t ready to create that culture shift.

    Change is scary for management, so the status quo takes hold. Kind of like a death grip from a WWF fighter. ;-)

    • Krista replied:

      Thanks, Amber! Sooner or later, company leadership will need to address the need for strong internal relations.

      PS. You already know me too well with the WWF reference ;)

  4. Gini Dietrich replied:

    I’m late to the party, but happy blog anniversary!!

    • Krista replied:

      Thanks, Gini–you’re never too late to this party :) Have a great weekend!

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