A Little Birdy Told Me…Week of 1/23/12

Happy Friday, all! Well, the warm “winter” weather has not stopped in the City of Brotherly Love. Seriously, I can’t remember the last time I needed an umbrella and rain boots in January! Coming from the Midwest, I appreciate the cold winter season, so it’s a little bit of a bummer that it’s been so warm. There are still a few months left to hope for snow and chilly temps, as much as some of you may hate me for wishing so… But here’s something to not hate me for– this week’s links and posts of interest to share. Enjoy!

Alumni, Networking, and Career Services by @lizallen:

Here is a great discussion about the value of career services and one’s alma mater. I’ve found that when working in alumni relations, it’s helpful to think of value-add programs for the alumni—what’s in it for them? Liz Allen poses an interesting question to spur a discussion on her blog to that effect and how career services may be one of those valuable outcomes to keep alumni connected to their colleges/schools.

It’s also something to keep in mind for any graduate out there—see if your institution has any job/career related services next time you’re in the market for a new job!

Looking for and Securing Teaching Opportunities by @mitchellfriedmn via @worob:

Mitchell Friedman lays out a helpful post for anyone looking for PR teaching opportunities, but it’s relevant to anyone looking for teaching opportunities in general. Having the experience of teaching before (and being an adult student myself), I can attest to the value of teaching as a form of learning for the instructor.

Even if you think you have nothing to offer, you’d be surprised about how much you learn that you already know through teaching others.

Social Media, Journalism, and Breaking News by @kmueller62:

We all know social media can be a breeding ground for false death rumors, and what happened with Joe Paterno’s initially false-reported death is just sad.

Ken Mueller puts it all together in this thorough post about the relationship between journalism and social media, and how that has contributed to the breakdown of basic journalistic practices. As a former reporter turned PR pro, I appreciate that Ken (who also worked as a journalist and then in PR) sees the relationships, acknowledges the pace of new information, but still holds to the tenets of integrity in journalism and mass communication.

When It’s Time to Fire the Client by @ginidietrich via @spinsucks:

Okay all you agency folks out there—how many times in your darkest moments, working late hours, or doing some crazy project, did you ask yourself, “why can’t we just fire this client!?”

Gini Dietrich knows a thing or two about working with clients, so she tells an interesting story about her personal experience with a difficult client. I can only imagine how difficult it is to decide to fire a client and to walk away from a funding source, especially if you are a small practice or a solo practitioner. But Gini’s story highlights how she felt the experience made her team feel and how that affects the holistic picture when it comes to the agency-client relationship.

Hope you enjoyed these posts– feel free to share any articles you found interesting as well!

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January 27, 2012. Tags: , , , , , , , . Alumni Relations, journalism, social media.

One Comment

  1. Gini Dietrich (@ginidietrich) replied:

    This is how: OBEY your gut!

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