A Little Birdy Told Me...Week of 1/30/12

It’s Friday–yay! And if you follow the advice of a certain groundhog, it looks like we’re in for six more weeks of Winter. But look on the bright side. It could be a lot worse–we could be trapped in the same day over and over again, with no end in sight. February is a short month at that, so we’re already in for an end to the season. If you need a break from your weekend routine, here are a few articles of interest to share–enjoy!

Making Social Media Work by @jessicadonlon via @PR2020:

Here’s a helpful post for anyone looking to present a social media strategy for C-Suite approval. Ms. Donlon lays out different options for social media use, and how to prioritze the different social networking outlets. If there’s one argument I’ve heard repeatedly is that social media is a time drain—Ms. Donlon’s calculations on time associated with each network demonstrate it’s not!

And also, what’s not to like about using the Tim Gunn approach to social media. You gotta stick with it and make it work.

Hitting a Blogging Milestone by @vedo:

It’s encouraging to hear when bloggers hit significant milestones—I know I did the happy dance when I hit my 100^th post!

Richie Escovedo reflected this week on what it meant to him on hitting the 200-post mark. He offers some great words of encouragement for all bloggers: keep on writing. It’s kind of like that Matthew McConaughey line from Dazed and Confused, “keep on living,” but in a blogger/writer sense. Either way, I found Richie’s post to be very inspiring for bloggers who are dedicated to creating and sharing content.

Bad Journalism and the Perception of Pharma by @richmeyer:

I really like it when Rich Meyer takes people to task—often, it’s toward pharma companies or PR agencies that can’t implement social media strategies. This guy is smart and you don’t want to be on his bad side.

So, I perked up when I saw him tweet about bad journalism harming pharma’s reputation. Rich readily admits he’s usually the first to criticize pharma companies, but the article he deconstructs in his post was going too far. This is just one example of a particular article that had a particular slant. And in most cases, these articles don’t have a Rich Meyer on the other side pointing out the obvious inaccuracies and misperceptions.

How to Know Where Alumni Hang Out by Kelly McDonald via @ever_true:

Okay, so this headline uses the one word that Jackson Wightman despises. Still, it shows the best way to get information about your alumni community—ask them! Ever True featured a recent graduate of Babson College in Boston who describes where she knows other young alumni like to congregate to socialize. It’s good background information for planning alumni events because it only takes a few minutes to ask area alumni where the best place to meet them is at.  That way, your meeting or event is set up for success.

Hope you enjoyed these articles–feel free to share anything you found interesting as well

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