A Little Birdy Told Me…Week of 4/9/12
Happy Friday, everyone! Spring is finally in the air and I’m getting antsy about staying indoors. I blame the reoccurring feeling on those days in grade school when our teachers would allow us to have class outside. I guess that’s why they invented laptops and wireless for the working population, so there’s nothing stopping me from doing so now! If you happen to be outdoors this weekend with your laptop or tablet in tow to catch up on your blogs, here are a few posts of interest to share–enjoy!
Creating Engaging Alumni Content by @oberlincollege via @BWF_Social:
Here is an inspiring video that had a significant impact on Oberlin College alumni by doing one simple thing—appealing to nostalgia.
Working in alumni relations, and being an alumnus myself, I have learned the value of nostalgia with connecting to alumni. It’s more than just tugging at heart-strings, but rather, it’s recreating the feeling that drew them to the institution in the first place. Because those feelings are so strong and often stand the test of time, even a simple holiday song with familiar images can strike a chord like Oberlin College’s video.
Using Age as an Excuse to Excuse Social Media by @mikeschaffer:
I feel Mike Schaffer’s frustration—I am tired of hearing from other people that they are “too old” for social media. Social media does not have age restrictions! And if you take some time to look into it, many of these folks might actually find something that is of value to them. The oversaturation and pop culturalization of social media does not help this case, but Mr. Schaffer puts forward some creative counter-arguments if you are ever met with resistance or cynicism at the mention of social media.
Transparency in Leadership by @dorieclark via @danamlewis:
More and more, it is becoming apparent that transparency among leadership is a critical component. Dorie Clark’s post mentions this concept in the context of succession planning, but also with regard to crisis communications, which is helpful for public relations professionals.
Often, we have to be leadership coaches as well as communications coaches to our organization’s leaders. Transparency can be difficult at times for a company or a leader, but if it is really embraced as a tenant of the C-suite, it can be a powerful tool.
Importance of Media Training for Spokespersons by @narciso17 via @Shonali:
Here’s a post that gave me PR flashbacks—both good and bad! Narciso Tovar walks us through the nightmare media scenario of when a spokesperson flies off the handle and what to do in order to prepare for that case. It’s never easy with media training, and sometimes time does not allow PR folks that luxury. But there are plenty of other steps that can be taken to ensure that the company “face” is accurately representing the company, even when crises hit.
As always, feel free to share anything you found interesting, informative or funny! Have a great weekend :)