It’s finally Friday–at least for many of us, it was a short work week thanks to the holiday weekend. Getting back into the daily grind was a little difficult, but there’s always the next long weekend to look forward to, right? So, while some of us recover from sunburns and too much macaroni salad, here are this week’s articles and posts to share–enjoy!
Dealing with Negative Blog Comments (by @journalistics):
For as long as I’ve been reading Journalistics, I’ve never known the primary blogger Jeremy Porter to be a sloppy writer. In fact, it’s the quality content that makes me come back to read his blog and share it with others.
Chaulk it up to my speedy online reading, but I completely overlooked a grammatical error on one of his posts a few weeks back, but someone else did and took it upon themselves to send him a snippy personal email. Every blogger will have to deal with negative blog comments eventually, and it’s important to own up to our mistakes and roll with the punches sometimes. It’s a learning process of sorts. Mr. Porter demonstrates how this experience luckily has not deterred him from continuing to write and refine his craft.
Are Blogs the New Establishment of Media? (by @JasonFalls via @arikhanson):
Here’s an original thought-with so many blogs becoming credible news sources (ie. Huffington Post, Mashable, and TechCrunch), perhaps they are becoming the new media establishment. Jason Falls makes an interesting point with this post about the growing credibility of blogs as media sources. While I wouldn’t go so far as to count myself in this camp, I do believe there is validity to bloggers applying journalistic practice and standards to their content. Now, if that makes them journalists per se is another argument…
Implications of PR Filling the News Gap (by @mstory123 via @Shonali):
A study by the Columbia Journalism Review which examined how PR practitioners are “filling the gap” in news coverage due to the shrinking newsroom has spurred several articles and numerous tweets.
When I read this article, I recall sensing an underhanded swipe at PR in general from this article, and apparently, so did Mark Story who wrote this reaction piece to the article. While the facts can’t be ignored-that PR jobs are on the rise while journalism jobs are on the down slope-I agree with Mark’s sentiment that it doesn’t mean PR is creasing its palms in the darkness, ready to pounce with propaganda and spin to the public’s dismay.
Articles like this do the PR profession no favor by simply rehashing the stereotype that all PR is spin and that there can’t be a professional working relationship between the PR pro and the journalist.
Understanding Silver Bullets and Sales (by @tpop81):
It’s important for PR folks to understand what their marketing and sales colleagues are going through-we’re all communicators and often fighting for the same budget. I appreciate blogs like Thomas Takeaways, mostly because of how Thomas conveys marketing and business concepts in an easy-to-understand manner and for his great analogies. This week’s post described the ongoing discussion between the marketing and sales departments about products and pipelines. It’s a great insight into what these departments are prioritizing and their perspectives on what drives a company’s success.
Hope you find these as interesting as I did. Do you have any articles or posts to share as well?
Happy Friday, all. It’s the official kick off to the summer–Memorial Day weekend. Another sign of summertime that makes me happy, at least in Philly, is the start of Hoagiefest at Wawa. Hope you all enjoy the long weekend filled with grilling, BBQ, cold beverages, and good times. Here are this week’s links and articles of interest to share–enjoy!
Are Healthcare Marketers Killing Twitter? (by @philbaumann via @joshdbrett):
It’s easy to get wrapped up in the latest marketing craze, buy into buzzwords, and forget what social media is really about or why you’re even involved in it in the first place. Phil Baumann has been active in social media and healthcare for years, so I value his observations and analyses.
This post makes a good point in healthcare marketing, but it also has applications for non-healthcare marketers who use Twitter. Basically, no one wants to be broadcasted at–in healthcare social media, we want a community. With social media marketing reaching the saturation point, we may lose out on the value it brings to online communities. Phil’s post serves as a sober reminder to take into consideration when using Twitter as a marketing tool.
Failing in Order to Learn (by @ginidietrich on @spinsucks):
Reading a simple reflectional post is nice every now and then. It gives us pause for thought and takes us out of the professional equation for a minute. Gini Dietrich of Spin Sucks had a honest-to-goodness post earlier this week admitting that which we all fear-failure. I appreciated her honesty and candor on the topic by sharing a personal story with her regular readers. But the story isn’t all doom and gloom. In the end, it’s how failure is only the beginning. If we learn from our “failures” (if you want to use such a strong term) you can actually have more success in the future.
Facebook and Journalists – Friend or Foe? (by @FortuneMagazine):
Having followed Vadim Lavrusik for a few months on Twitter, I learned about the relatively new resource called Journalists on Facebook (link). This article draws attention to how developing a good relationship with reporters on Facebook could elevate the site to a trusted source of news for its members.
I hadn’t given much through to this notion because I don’t use my Facebook page that much aside from personal and familial connections. But others use it daily, even hourly, so the thought it could be a home page that one checks every morning and before the end of the night doesn’t seem that far off. It will be interesting to see the outcomes of Facebook’s resource for journalists and if it translates into some sort of revenue for the company or potential trusted news source for its readers.
Five Reasons the Reporter Didn’t Quote You (by @MrMediaTraining):
Mr. Media Training, or Brad Phillips, has a great site with numerous helpful posts on dealing with media interviews and cultivating good media relationships. A post this week deals with a situation that’s likely happened to everyone–your client/spokesperson is interviewed but is not quoted in the story.
Rather than pull our hair out, Mr. Phillips offers a few reasons why this may have occurred which can help in better media interviews in the future. And judging by some of the comments from former journos, he’s not far off from his reasons.