A Little Birdy Told Me…Week of 6/20/11

Finally Friday! Another working week draws to an end and we’re that much closer to the festive Fourth of July weekend. Yes, I am counting down to that weekend because the City of Brotherly Love really lives it up. Plus, I get to see my folks from the ol’ homestead of Minnesota and take a few days off of work before throwing myself back into the grind in the new fiscal year. As we count down to the days of fireworks and fried fair food, here are this week’s links and articles of interest to share–enjoy!

Building a Market for Citizen Journalism (by @geoffliving):

“Citzen journalism” were some of of the first buzz words I heard when first introducted to social media several years ago. Since then, it’s taken on a whole new meaning with significant world events reported on Twitter and YouTube by ordinary citizens, intent on getting the news outside of their borders. Geoff Livingston is a poponent of citizen journalism’s potential, as illustrated by his post. But he also recognizes there are still many uncertainties about how to harness and filter this information accurately. I would recommend to read this post’s comments section, as a few commenters bring up interesting points and additional discussion points to add to the complexity of this concept.

Creativity in PR Agency Titles (by @tgarcianyc on @PRNewser):

Lots of folks perked up at the story that Golin Harris, a large PR agency, was renaming its traditional agency titles to more creative titles. They were nothing too hokey, but more creative nevertheless in the manner in which they are presenting their staff to their clients and external world. It says a lot about the agency itself and what they think is the “old school” of agency titles.

Interestingly, I worked at an independent agency that attempted a similar move more than two years ago. It did not go over well, unfortunately, as many of our clients were strict about billing and transparency regarding with whom they were dealing. A title says a lot, and PRNewser’s survey in this post shows that while it may work for some, it may not work for everyone’s PR agency or client base.

PR Girls’ Do’s and Don’ts (by @nycprgirls via @PrettyDetail):

Guys who read my blog may not get this next post, but the gals may appreciate it.

While I don’t read Glamour magazine regularly (I’m more of an InStyle or Marie Claire fan), I am familiar with their “Do’s and Don’t’s” column. With that in mind, it was fun to read this post from NYC PR Girls who do a tongue-in-cheek response for girls in PR. Some of these points ring true if you’ve ever worked your way up in an agency, and I imagine it’s more than true for those working in New York agencies. Plus, I have to lend it to these ladies who have a great blog concept and unique take on the PR world in the Big Apple.

Awarding Tasteless Advertisements (by @Jim_Edwards):

Although I don’t work in an agency anymore, and never worked in advertising, I still like to follow blogs that discuss ad and creative-related issues. Jim Edwards writes a few blogs for BNET, having worked for many years as a reporter for AdWeek and BrandWeek.

This post was featured on his ad/brand blog was interesting in how he calls out the advertising industry for tasteless creative concept that made it into ad campaigns. It’s very often I read about problems in PR that it’s interesting to see what gets kicked up in other circles. The ad visuals speak for themselves but so does the fact that some of these actually won industry awards-are they successful in pushing their client’s products/offerings or just pushing the envelope? In the end, Mr. Edwards makes the most relevant point that these ads only serve to satisfy the creative ad men behind them and not ultimately the clients.

Hope you all have a great weekend. Feel free to share your links and posts of interest as well!

June 24, 2011. Tags: , , , , , , . news media, public relations, social media. 2 comments.

Defining Journalism in a 2.0 World

What happens when the means we use to communicate with each other changes the way in which we define our communications?

That’s a pretty heady question. But it’s one that has perplexed me as of late.

It started with intelligent and intriguing discussion of whether or not Twitter is journalism from Brian Solis.

The perspective of Twitter as journalism depends on how you define “journalism” – is it the act of reporting news or is it defined as a profession with ethical standards?

But Mr. Solis’ initial question is critical to this discussion: if Twitter is defined as journalism, is it therefore protected by shield law as protected speech?

I’ve read a few other posts that touch on this issue and raised a few flags on social media as protected speech. There are even recent instances where information was subpoenaed from Twitter.

I get a feeling of déjà-vu with this discussion. Remember when blogging was relatively new and all everyone talked about was “citizen journalism”— how anyone can publish content online and report news without credentials or formal training.

I admit, I have been glued to my Tweetdeck, waiting on bated breath, for the next tweet out of Egypt from @NickKristof or @acarvin about Libya. Both use Twitter as a channel to live-report what they were seeing and what others were seeing during the recent  dramatic turn of events in the Middle East.

But are their actions on Twitter considered journalism, as defined as a profession? Or, if defined as the act of reporting, what makes tweets from  journalists employed by news organizations any different from tweets from ordinary citizen witnesses in the streets of Libya?

Perhaps I’m too far removed from the study of journalism in recent years.

Blogs and Twitter didn’t exist back when I was in J-School. The only “social media” that was cool back then were chat rooms where sci-fi geeks traded fan fiction or discussed “The Matrix.” But I digress…

As social media becomes ingrained into our everyday lives, whether through sharing photos on your social network or tweeting an article of interest to your followers, we begin to redefine our notions of communication.

While I may not consider Twitter journalism based on my definition of the term, I do not deny that it is an important channel for journalists to utilize for live news reporting. But I don’t think it will replace the practice of contextualizing those reports into a cohesive, balanced story.

What do you think – is social media redefining our notions of communication with each other? What are your thoughts on Twitter as journalism?

March 1, 2011. Tags: , , , . journalism, news media, social media. 1 comment.

A Little Birdy Told Me…Week of 1/31/11

Each week I normally share a handful of articles or blog posts of interest as they cross my Twitter stream.

But this week I found myself overwhelmed by the dozens of tweets about abuses against members of the media covering the anti-government protests in Cairo, Egypt.

It’s difficult to articulate how news like this affects me.

I had aspired to be an international reporter back in my J-school days and closely follow news from organizations such as the Committee to Project Journalists and Reporters Without Borders.

Although my career path has taken a different turn, I still have a profound respect for any journalist who willingly goes into a war zone or crisis situation in order to report the news.

On Wednesday, this tweet immediately got my attention:

Anderson Cooper is no stranger to reporting from war zones, but it still struck me that no member of the media was spared.

It all went downhill quickly from there.

Another tweet from @NickKristof of the New York Times suggested the violence against the media was somehow organized:

More tweets came through, warning of pro-government gangs targeting members of the press:


Then, there was this absolutely chilling tweet from @allawati:

By Thursday, news had gotten out that other prominent news anchors like Christiane Amanpour and Katie Couric were not spared getting roughed up in an attempt to intimidate the foreign press.

There were countless additional alarming tweets, like @RSF_RWB describing the systematic crack down:

Or this one from @MrMediaTraining:

I can’t even begin to describe how disheartening it is to see real-time updates like these on an issue so near and dear to my heart—that of free expression and a free press.

It’s important to remember that attacks against the media don’t always occur in times of war and chaos. 

Attacks against the media can take the form of an unjust imprisonment, government intimidation, or outright censorship of a news story.

CPJ and RSF, as well as international human rights organizations, do a great service to document and speak out against all violations against the media year-round.

Any time I read about abuses against the media, it reminds me to not take for granted the many freedoms we are afforded in the United States.

Whew! Who needs a good laugh for sticking with me through this post?

Here’s something that always makes me laugh, and it’s fitting for the dramatic tone of this post.

Remember the choral arrangement of Radiohead’s “Creep” that was used in the trailer for “The Social Network”?

Here’s a video showing how that song makes anything dramatic, even famous YouTube sensations (although they sorely missed including Chocolate Rain):

February 4, 2011. Tags: , , . journalism, news media. Leave a comment.

Support Your Local Community Press

Image: Salvatore Vuono / FreeDigitalPhotos.net

Pitching media and public relations go together like peanut butter and jelly.

Any client or company with a PR function understands that getting free (or “earned”) media coverage goes a long way in building reputation and awareness.

While media pitches brings to mind the big-wig names (who doesn’t want their pixellated image on the cover of the Wall Street Journal?), I’d like to pose a simple plea to PR folks everywhere: Support your local community press!

The next time you’re building a media pitch list or prepping for a significant media push for your client/company, consider if the information is also relevant to the local community press.

Why should you care about the community press?

Despite the popularity of digital media, people still read newspapers.

And even more comforting is the fact that people are still reading their local community newspapers.

A recent survey by the National Newspaper Association found that 73 percent of those surveyed read their local newspaper at least once a week. The NNA survey also found that those readers often share their paper with an average of three other people–talk about word of mouth.

There are also numerous ethnic community newspapers available throughout major metropolitan cities.

Hispanic weekly and less than weekly newspapers have risen over the past couple of years, although the number of Hispanic daily newspapers has declined.

But despite the rosy picture, community newspapers are not without the strains to advertising dollars and declining circulation at the major press.

What does this mean for PR pros?

Image: healingdream / FreeDigitalPhotos.net

I admit I have a slight bias having worked at community newspapers in the past. I know these papers have a value to the neighborhoods and communities they cover.

But I believe it’s worth the exercise to consider community newspapers on your next media list if the information is relevant to a specific neighborhood or community issue.

I stress only if it’s relevant to the community you’re pitching because most community papers can’t be bothered with garbage that takes up their news or advertising space. They shouldn’t be treated as rinky-dink operations just because they only publish once a week.

To become familiar with the community’s interests, it helps if you obtain a copy of the community newspaper you’re considering and read its past coverage.

Also, when working with ethnic community papers, consider the cultural and linguistic barriers to reaching their audience. It helps to have a press release or event announcement already translated so their editors or reporters can more readily print it.

The end result, if you have a pitch that garners space in the community paper, is that you make a connection to their readers and thus, that community.

It’s not a magic bullet to your next media pitch plan, but exploring your options in the community press doesn’t hurt.

Community papers turn up on our doorsteps without subscription each week, offering a glimpse into the micro-local news scene. 

I believe PR can do good work in supporting them with relevant community-geared information so that they, in turn, can continue to provide information at the door-to-door level.

January 24, 2011. Tags: , , , , , , , . media, media relations, news media, public relations. Leave a comment.

A Little Birdy Told Me…Week of 1/17/11

This week started off with the commemoration of Martin Luther King, Jr. and ended with the anniversary of John F. Kennedy’s presidential inauguration. Both men were powerful speakers who not only represented the ideals of equality and integrity, but also embodied the optimism that change was possible. Quite the emotional and poignant week indeed.

With that, here are this week’s posts to share with you all. Enjoy!

A Grassroots Approach to Blogger Relations (by @dbreakenridge)

I like reading Ms. Breakenridge’s posts because not only is she a PR practitioner and one of my female PR heroines, she’s also a regular blogger and practices what she preaches. With online media becoming more pervasive, traditional media relations has given way to blogger relations. But just how does one build these relationships with bloggers?

Ms. Breakenridge recommends a grassroots approach that has worked in her practice. It starts with connecting to your personal network of bloggers or online media folks first. Then, explore connections to other bloggers your friends may recommend to you. This method circumvents the spam route and may actually produce better results for your initiative or client, as it did for Ms. Breakenridge, because it builds relationships based on trust.

Scope of Social Media Influence (by @Frank_Strong)

I admire Frank for always offering intelligent and practical PR information on his blog, The Sword and the Script. In many instances, I learn something new each time I read it.

This week, one of Frank’s posts took to issue the idea of social media influence. There’s been a lot of talk lately about “influence.” Does a Klout score or the number of Twitter followers constitutes adequate influence? Frank synthesizes several striking statistics (unintended alteration!) about social media influence which demonstrate how it actually translates into action. This valuable information made me stop and realize how social media affords many of us the medium to not only share opinions but also to vicariously influence others. It’s good information that may be helpful to anyone building a social media strategy or counseling a colleague/client on the significance of social media influence.

Social Media and Social Change (by Guest Post from @ConwayW via @Shonali)

Last week, the biggest international news event was the change of power in the Tunisian government, which many attributed to Wikileaks documents that reinforced suspicions of corruption with the ruling party. Conway Wigg provided a succinct post on the relationship between social media and political change, with the Tunisian events as a backdrop, on Shonali Burke’s Waxing Unlyrical blog.

While there’s no doubt that social media, and Twitter in particular, played a role in the turn of events, Mr. Wigg points out that it is important to remember that social media is a channel not a cause for change. He reinforces this by recalling other world social movements that happened years ago without the aid of social media. The Tunisian revolution’s relevance to marketers and communicators is that people and content still make for important components to motivating others and thus enacting influence.

[Please Don’t] Bomb the Surburbs! (via @MediaPost by Andrew Speyer)

I remember reading Bomb the Suburbs by William Upski and wanting to rebel against what I saw as traditional suburban ideals (All to the tune of “Suburban Home” by The Descendants, of course). But a few years of work in the real world and a home of my own (in an urban, not suburban setting) made me forget those radical days.

Oh, how the suburbs have changed since then. Andrew Speyer brings to light the fact that suburban life is diversifying and now one-third of new suburbanites are Hispanic – one of the largest growing ethic demographics according to recent Census stats. This certainly makes for a new image of what is considered “suburban” and how marketers and communicators need to tailor what the “suburban dream” is for their new audiences as they evolve to reflect the country’s changing population. As it stands, nobody can be stereotyped or classified in the ‘burbs anymore.

January 21, 2011. Tags: , , , , , , . marketing, media, news media, public relations, social media. Leave a comment.

A Little Birdy Told Me…Week of 1/10/11

In keeping with this weekly feature, here is a handful of interesting/funny/helpful/insightful articles brought to my attention via Twitter. Enjoy!

Why Your Social Media Strategy Sucks (by @DannyBrown):  

Danny Brown offers a refreshing perspective on social media strategy.  He gets to the heart of the issue—why social media strategies suck in the first place and what you (the communications professional) can do to improve them. I appreciate Mr. Brown’s point that you need to establish an end goal for social media, just like any communications strategy.  I learned a lot from his post and need to re-read it at least  once every few months.

Media Skewers Giffords Shooting Facts (by @joshdbrett):

I always appreciate Josh’s posts because, like me, he is a journalist turned PR professional. With that background, he has a great perspective on media issues.  This post, one of the first I read analyzing the coverage of the Giffords shooting, encapsulates the issue of rapid-fire reporting and the overwhelming desire to break a story first rather than get it right. Josh shares my lament that this trend is slowly becoming the norm, and in doing so, critical hallmarks of good journalism are also lost.

How Businesses Use Twitter (by @kullin):

Although this refers to a study of how Swedish corporations use Twitter, it clearly defines three different categories which can apply to American corporations and even personal Twitter users. The categories aren’t extremely shocking, but Mr. Kullin also provides insights from his research on how each category fared with @ replies. It’s helpful to take note of these categories when considering a corporate Twitter account and to what extent you wish to engage with your audiences. Think about your company or personal Twitter account —which category applies to you?

Journalists, Twitter, Social Media, and Subpoenas (by @Lavurisk on @Mashable):

This post discusses the issue of protecting confidential news sources on social media. I’m a sucker for media law and was happy to see Prof. Jane Kirtley of my alma mater (U of MN/School of Journalism and Mass Communication) quoted in Mr. Lavurisk’s article. While there is nothing stopping whistle blowers from contacting journalists via public social media (either on Facebook or Twitter), expectations need to be established on what is and isn’t private in doing so. It paints a slightly bleak outlook because, at this juncture, there is nothing stopping federal government from requesting data from social media platforms because they’re not viewed as “journalists’ records.” This certainly poses an issue that social media platforms need to address and that journalists need to consider when using them for sourcing out stories.

And my final nugget for everyone is a video making the rounds on the Twittersphere. I came across this first from @CommDuCoeur and then from @thebrandbuilder. It proves that pink ponies can and do deliver positive ROI:

January 14, 2011. Tags: , , , , , , , . journalism, media, news media, public relations, social media. 4 comments.

A Little Birdy Told Me…

I’m trying something new on the PR in Pink blog.

Throughout the week, I’ve been stashing interesting links as they cross my Twitterstream in some attempt to record a handful of the more interesting (because everything is interesting in essence) items shared in the fast-paced, content-swapping world of social media.

In no particular order (aside from when remembered to copy and paste them), here are some of my links to share for this week:

PRWeek’s Top Articles of 2010 (via @Jaimy_Lee):

PRWeek released a list of the most popular healthcare articles for 2010, and it’s interesting to note that social media factored into the discussion prominently. At least four of the ten articles deal with healthcare issues or pharmaceutical companies in social media. No doubt this will continue into the New Year, as social media is increasingly becoming a useful resource for reaching patients and healthcare providers. Now, if and when the FDA ever releases pharma social media guidelines is another story…

Hispanics Are Fully Engaged on Digital:

Hispanics are becoming the largest demographic in the US, so the term “minority” should no longer apply. The 2010 US Census figures point to the growing community numbers, but this survey by Terra Networks shows how Hispanics are also increasingly becoming a majority on social media and adapting to digital media sooner than non-Hispanics. This is some useful data if you are working on any Hispanic or multicultural accounts to support the case for social media integration.

How a Good Leader Reacts to a Crisis (via @HBR):

PR folks are often asked to counsel leadership through crisis situations, whether for internal communications or for media interviews. The Harvard Business Review blog lists several leadership traits in crisis situations, having drawn from recent examples. PR folks should take note of these characteristics and consider incorporating them into their communications recommendations for crisis scenario planning, particularly because a leader’s behavior in a crisis will shape his/her reputation and that of the company they lead.

Press Release Alternatives (by @prtini):

Need an alternative to the press release, if it’s really “dead?” Heather Whalig compiled a great list of alternatives for some inspiration. I like how she includes blogger briefings in addition to traditional media briefings, as this could be a two-fold opportunity if the reporter is also blogging/tweeting for their publication.

Setting Aside Time for Social Media (by @Jaxx09):

Jackson is one of my favorite bloggers, so it was comforting to read his observations coming off a break from blogging and tweeting. In order to restore balance and keep priorities organized, it may be necessary to set aside time and to plan when to be social and write for one’s blog. This is something to which I am personally trying to make a commitment, despite distractions from work and other goings-on in real life.

Portraits in Purple Prose (by @bobbymacReports):

Robert MacMillan is quickly becoming one of my favorite persons. All this week, he was at the Consumer Electronics Show in Las Vegas, where hundreds of companies and their PR agencies vie for the attention of the media to extol their brands and products. Mr. MacMillan tweeted up a storm about PR inflated, or “purple,” language that puffs up corporate press releases. Tongue in cheek or not? Judge for yourself. Or at least consider the perceptions when using extreme/unprecedented/state-of-the-art language.

Hope you may have found these as interesting or helpful as I did.

What articles, posts, or interesting links do you have to share for this week?

January 7, 2011. Tags: , , , , , , . news media, public relations, social media. 5 comments.

Is the Real News Dead?

There’s been considerable talk of death lately.

Image: Evgeni Dinev / FreeDigitalPhotos.net

The Web is dead, the press release is dead, and now, the real news is dead, according to Ted Koppel, a respected journalist who hosted ABC’s “Nightline” news program for more than 20 years.

While I shrug at the notion of the Web and the press release being “dead,” the idea that the news is dead struck a chord with me. And the fact that Ted Koppel delivered this message – a man I consider one of the last bastions of real, hard news journalism – made it resonate even more.

I would have missed Mr. Koppel’s op-ed that ran on Sunday had it not been for Geoff Livingston who wrote a touching eulogy to journalism on his blog that popped up on my Google Reader. Geoff’s post sparked a feeling of melancholy for me.

Journalism is something that touches me to the core. It’s a profession for which I have always had the utmost respect, sparked in the eighth grade and continuing to this day.

For many reasons, I feel that journalism will always be a part of what I do in my professional career.  I’ve mentioned in previous posts how my background in print journalism enriches my public relations career and how I respect objectivity in news reporting.

Which is why I believe that Mr. Koppel is 100% right about his conclusion– the cycle of commentary-driven news programming and the news-for-profit mindset are killing the real news.

Mr. Koppel put it eloquently by describing the old form of news reporting, where fact-finding and diligent storytelling were key, as the Eden of journalism.

We’ve already bitten from the apple of partisan reporting and color commentary, so that sanctuary will forever be a memory for those who can remember. 

But this isn’t all doom and gloom.

While the real news may be dead in some respects, it is not certainly forgotten, nor do I believe it can completely disappear altogether. Many reporters, in broadcast, print, and online, still carry the torch and uphold the hallmarks of what makes journalism a respectable profession.

As long as the written word persists, and there is a need for information and a desire to learn, journalism will always have a place in our society.

Anyone else have a eulogy or an anecdote to share about their thoughts on journalism? Does this have implications for public relations moving forward?

November 16, 2010. Tags: , , , , . journalism, media, news media. 16 comments.

Planning for a PR crisis – is it Spin?

Image: renjith krishnan / FreeDigitalPhotos.net

Call it “crisis communications” or “issues management,” it’s always the same.

Something went wrong; someone is being blamed; opinions are being formed; and the conversation can quickly spin out of control in the public sphere.

Thanks to the 24-hour news cycle and the break-neck speed of social media, everyone can witness a public relations crisis. To most laypersons, it’s just another news story that filters through their daily lives.

For the PR professional, it’s what keeps us up at night.

Planning for crisis situations, whether external or internal, is a natural extension of communications responsibilities under public relations. It’s no secret within the business that PR folks, and their companies or clients, plan for various crisis situations and sometimes put plans into writing for internal use.

However, an “awww-snap” situation occurred this week that brought to light this common PR practice of crisis communication planning. 

The whole world (or those who cared to notice) had access to a leaked internal document from the Kidney Cares Partners, laying out their response plan to a news report from ProPublica about dialysis care. KCP’s entire issues response plan – complete with key messages and Q&A – was posted online, exposing the underbelly of PR flackery.

Having worked on both sides of the fence (journalism and PR), I’m all about entitlement to both sides of the story.

ProPublica was doing its job as a responsible news entity by investigating the state of dialysis care, which affects patients and caregivers alike. Of course, a critical story is not going to make everyone happy, especially those providing the care being investigated. KCP, from their perspective, was doing its job to plan a response once the story broke in order to defend its industry.

But is that the essence of  “spin?” Was KCP trying to manipulate the story by planning for a crisis situation?

Surprisingly, the comments on ProPublica’s page with the leaked memo leaned on KCP’s side. Most said KCP was entitled to plan a response to the story, so long as the facts were not falsified.

I don’t see planning for a PR crisis as spin, but rather as the process by which an organization evaluates a situation from all angles, both positive and negative. It’s a relevant exercise that challenges companies and clients to understand the ramifications of their products or services.  

Most companies have in place a crisis or issues management plan, even large news organizations. Heck, I’ll bet MSNBC had to review their issues management plan when they suspended Keith Olbermann.

I’m not completely drinking the Kool-Aid here.

I’m sure there do exist somewhere in the seedy underbelly other crisis plans that are, in fact, spin and wrought with falsehoods. But with regard to KCP and the general practice in PR of planning for a potentially negative situation, I don’t see anything wrong or unethical.

Any other PR folks have experiences or thoughts to add about crisis planning? For any journos out there, how did you feel when you read the issues response plan?

November 12, 2010. Tags: , , , , , , , , . corporate communications, media, media relations, news media, public relations, social media. Leave a comment.

Using Common Sense in Media Relations

One of my favorite past times is reading The Bad Pitch Blog for pitch horror stories. Okay, it’s more of a guilty pleasure, as long as one of my pitches doesn’t end up on it.

It may be a little extreme to post the bad pitches, but it’s important to call them out in order to learn how to improve media relations.

From my experience so far conducting media outreach, and in reading various articles and blog posts from both journalists and PR folks, I’ve gathered that it often boils down to common sense.

Here are a few of my recommendations for this approach to media relations:

  • Do your homework - get to know the reporter’s beat by reading their past articles. Don’t take a title listed in some media database at face value. Reading their past coverage or blog posts will clue you into trends they are interested in. You can then build a better pitch based on their interests and provide a resource for them.
  • Build a relationship – if at first you don’t succeed, learn how to succeed the next time around. Keep notes of your emails or phone conversations with a reporter for future use. Remember what they like and dislike; write them a personal note now and then to see what they’re working on. This will demonstrate that you are listening to their feedback by going back to them with a pitch they can use.
  • Know when to back offdo not, for any reason or any client, “steam roll” a reporter for coverage because it will get you nowhere. If they haven’t returned your emails or phone messages for a week or more, it’s likely they never will. It’s better to back off, go back to the drawing board, and evaluate if your pitch was appropriate or tailored enough based on their interests.
  • Be polite - the best thing a reporter ever told me was to introduce myself on the phone before pitching the story. He said his mother told him it was impolite to start a conversation before making an introduction. Same goes with a pitch – introduce yourself and ask if it’s a good time to talk. The last thing you want to do is go right into it and risk getting rejected due to poor manners. Most reporters may appreciate the easy out, or may tell you when to call at a better time.

With more and more reporters on social media platforms like Facebook and Twitter, it’s even easier to learn about their interests and approach them when you have a good resource. Pay attention to the little things and listen to your common sense.

Do you have any experience with building relationships with the media? What has worked for you? Reporters, are there any pet peeves to add to this list?

November 9, 2010. Tags: , , , , , , . journalism, media, media relations, news media, public relations. 5 comments.

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