A Little Birdy Told Me…Week of 5/7/12

Happy Friday, all! It’s finally a beautiful Spring day in Philadelphia, just in time for the many graduation ceremonies taking place for college students. I don’t know why, but I always have the feeling of wanting to play hooky this time of year, perhaps because the end of the school year is still engrained in my psyche. I should blame it on the “Senior Skip Day” phenomena. Does that happen to you in the Spring? Well, while we suppress the desire to leave work early, here are a few articles and posts of interest to share– enjoy!

Effective Higher Education Video by @gettysburg via @mStonerblog:

Working in higher education with students and alumni with limited time, I get the value of video in promoting important messages. Mallory Wood from the MStoner Blog wrote on her evaluation of a video Gettysburg College produced from a social media photo project with students. The end result is a very simple, short video that showcases what makes the college fun and engaging—the students and student life.

For students, this is effective because it is directly related to their lives now; for alumni, it’s a peek into the world of students today and perhaps even stir some nostalgia for what used to be. It also makes for an interesting way to crowdsource for content and include the target audience in creating the video content.

Seven Signs of an Unhealthy Corporate Culture by @jacksonwightman:

It’s been a while since I heard from Jackson Wightman, but this post is dead-on with his signature blogging style. Instead of simply listing what makes a health corporate culture and gushing about the poster-boy companies (like Google and Zappo), he paints a picture of the worst-case scenario of companies with really poor organizational cultures.

Seriously, if he is writing from experience with this list, that’s pretty scary! It just might make you appreciate your company’s corporate culture, even if you think it sucks, to think it’s not as bad as those listed in Jackson’s hall of shame.

Your Brand Needs a Social Media Value Proposition by @mikeschaffer:

It should go without saying, but all too often, companies and brands fail to remember the importance of the value proposition in social media. Mike Schaffer makes a good point with his post that in order to cut through the clutter, a real value add is necessary in order for consumers to feel connected to a brand on social media. Otherwise, the brand is just blowing smoke and further adding to the collage that is social media.

And if per chance you are at a loss for a strategic vision or goal, Mike also lists some common ideas to consider.

The Business of PR and Reputation Management via The Independent:

For those working in PR, it’s interesting to read about perspectives on the profession in other countries. The Independent in the UK offers this article about the business of PR and reputation management, as more and more corporate leaders, and not just celebrities, are seeking personal PR counsel.

The article makes a good point that the increasing need for personal PR for company leaders is merely a sign of the times, as corporate transparency is increasing as is the accountability for a company’s board and stakeholders. I’m really surprised to read an article like this where personal PR counsel professionals actually share some of the inner-workings of their strategies for companies and their leaders.

Feel free to share any articles you found interesting this week as well– have a great weekend!

May 11, 2012. Tags: , , , , , , , , , , . Alumni Relations, public relations, social media. Leave a comment.

A Little Birdy Told Me…Week of 4/9/12

Happy Friday, everyone! Spring is finally in the air and I’m getting antsy about staying indoors. I blame the reoccurring feeling on those days in grade school when our teachers would allow us to have class outside. I guess that’s why they invented laptops and wireless for the working population, so there’s nothing stopping me from doing so now! If you happen to be outdoors this weekend with your laptop or tablet in tow to catch up on your blogs, here are a few posts of interest to share–enjoy!

Creating Engaging Alumni Content by @oberlincollege via @BWF_Social:

Here is an inspiring video that had a significant impact on Oberlin College alumni by doing one simple thing—appealing to nostalgia.

Working in alumni relations, and being an alumnus myself, I have learned the value of nostalgia with connecting to alumni. It’s more than just tugging at heart-strings, but rather, it’s recreating the feeling that drew them to the institution in the first place. Because those feelings are so strong and often stand the test of time, even a simple holiday song with familiar images can strike a chord like Oberlin College’s video.  

Using Age as an Excuse to Excuse Social Media by @mikeschaffer:

I feel Mike Schaffer’s frustration—I am tired of hearing from other people that they are “too old” for social media. Social media does not have age restrictions! And if you take some time to look into it, many of these folks might actually find something that is of value to them. The oversaturation and pop culturalization of social media does not help this case, but Mr. Schaffer puts forward some creative counter-arguments if you are ever met with resistance or cynicism at the mention of social media.

Transparency in Leadership by @dorieclark via @danamlewis:

More and more, it is becoming apparent that transparency among leadership is a critical component. Dorie Clark’s post mentions this concept in the context of succession planning, but also with regard to crisis communications, which is helpful for public relations professionals.

Often, we have to be leadership coaches as well as communications coaches to our organization’s leaders. Transparency can be difficult at times for a company or a leader, but if it is really embraced as a tenant of the C-suite, it can be a powerful tool.

Importance of Media Training for Spokespersons by @narciso17 via @Shonali:

Here’s a post that gave me PR flashbacks—both good and bad! Narciso Tovar walks us through the nightmare media scenario of when a spokesperson flies off the handle and what to do in order to prepare for that case. It’s never easy with media training, and sometimes time does not allow PR folks that luxury. But there are plenty of other steps that can be taken to ensure that the company “face” is accurately representing the company, even when crises hit.

As always, feel free to share anything you found interesting, informative or funny! Have a great weekend :)

April 13, 2012. Tags: , , , , , , , , , . Alumni Relations, public relations, social media. 2 comments.

A Little Birdy Told Me…Week of 4/2/12

It’s Friday, yay! And for many folks, it’s a busy holiday weekend with family festivities and religious obligations. I have found my time a bit consumed by both a graduate course and a supervisory training course I’m taking. So, this blog has taken a bit of a backseat this week, but I promise to keep it going regardless of how often I post, nowadays. If you feel like catching up on some interesting posts this weekend, here are a few I still found time to bookmark this week– enjoy!

Young Alumni and Social Media by @mherek via @CASEAdvance:

Too bad I won’t be at the CASE Social Media conference later this month! I’ll miss out on Matt Herek’s presentation about using social media to engage with and work with young alumni…

But alas, Mr. Herek is generous with his post on the CASE Social Media blog describing some of the topics he’ll cover in his presentation. As I have just started using social media for alumni engagement, it’s good to read his points about how it can be used best (read: most effectively) for alumni. And it’s often not just using social media but making social content relevant to alumni, regardless of their age bracket.

PR Facepalm on Fake Award by @pitch360:

File this under the “Picard Facepalm” list of bad PR stunts. Michael Parks of Pitch360 brought to my attention this week how a blogger for Forbes unofficially anointed a pharmaceutical product the “Product of the Year.” Knowing what I know about PR, someone’s agency didn’t read into that distinction and saw fit to send out a self-congratulatory media announcement about it—and included the blogger who created the fake award!

So, that product has landed in the PR facepalm category for 1.) Promoting an unofficial award and 2.) Not checking the media list to see it would land in the originiator’s hands. I get companies want to promote their awards and recognitions, but please do some research before tooting your horn.

Unfollowing Yourself on Twitter by @PhilBaumann via @PunkViews:

I was pleasantly surprised to see Phil Baumann on Punk Views on Social Media this week.  I had crossed paths with Phil back when I was in the pharma PR business and a participant on the #socpharm weekly Twitter chats (which I miss dearly!) But alas, I was treated to a post by Phil with his signature sarcasm about the issue of people caring so much about Klout scores that they follow themselves on Twitter and carry on RT conversations with their own tweets.

It never even occurred to me that this was a Twitter “strategy” and to that end, I enjoyed the letter Phil wrote to himself about unfollowing himself. It’s a good way of showing you’re not taking yourself so seriously!

Never-ending PR Discussions by @jacksonwightman:

And my week wouldn’t be complete without more sarcasm from Jackson Wightman!

This post brought up the fact that within our PR professional bubble, we often like to eschew topics to the point that it seems almost futile to reach any sort of cohesive conclusion. Jackson speaks specifically to the top three discussions I’ve seen circulated on social media since my introduction to the PR social sphere about two years ago. It’s true—professional discourse is an important component to any industry, but what happens when it impedes our ability to focus on what is really important to our work?

Hope everyone has a happy and safe holiday weekend! Feel free to share any interesting posts or articles you found this week as well :)

April 6, 2012. Tags: , , , , , , . Alumni Relations, public relations, social media. 2 comments.

A Little Birdy Told Me…Week of 3/26/12

Happy Friday, all! Sorry I had to take a little break last week, but duties at the office made it impossible to share any content or even check my Google Reader. It was a great project to be a part of, albeit physically and mentally exhausting, but it’s good to get back into the swing of things this week. So, if you’re in the same boat as me and getting caught up on your Reader this weekend, here are a few articles of interest to share–enjoy!

Case Study on OxFam America’s International Women’s Day by @Shonali:

It’s always good to read positive case studies about good causes.  Shonali Burke never disappoints because not only does she do work for good causes, she also is a strong advocate for measurement of public relations and social media (folks should check out the #measurepr stream).

This week, Ms. Burke outlined her blogger outreach strategy for OxFam America’s International Women’s Day, complete with unknown factors and hurdles. But she does not despair and demonstrates how results can be possible if the right approach is applied.

Changing the Game of Alumni Relations by @alumnifutures:

Andy Shaindlin wrote an interesting piece for the Huffington Post touches on the issue of universities and colleges creating their own “online communities” when their alumni are already gravitating to popular social network sites, such as Facebook and LinkedIn. Why add the extra layer if your graduates are already congregating online by themselves? More importantly, Mr. Shaindlin’s post asks the provocative question of whether or not these social alumni networks will render alumni associations from higher education obsolete.

It is an interesting discussion I’d like to follow and see develop, as I have grounded myself in alumni relations and understand the need to know where to meet our graduates in order to maintain those relationships.

Lessons in Good Customer Service from “Mamá” by @vedo:

Here’s a simple little story that packs a big wallop when it comes to understanding the basic tenants of customer service and communications. Richie Escovedo shares an experience at a restaurant in Spain where the hostess, who was simply addressed as “Mamá,” never thought their experience was good enough and went the extra mile(s) to make their dining as exemplary as possible.

This post reminds me that sometimes, it’s the simple things asking a customer/stakeholder what they want and also being keen to recognize when something is not up to par and adjusting as necessary. We can learn a lot from Mamá.

How WWE is Creating a Social Media Experience by @Mashable via @BrettRelander:

Do you know how I am spending my Sunday evening this week? If you answered “watching WrestleMania 28,” then you really know me well!

For anyone interested in seeing how a major entertainment corporation has successfully and seamlessly embraced social media as an integral part of its communications strategy, look no further than the WWE. Before you turn your nose up at that statement, I would invite you to read this post from Mashable and also check their links to other similar stories because they illustrate how the large company recognizes where its fans are congregating and is willing to make those means available for them to bring about a more comprehensive fan experience.

Did you read anything interesting over the past week? Feel free to share your links or posts as well!

And if you’re interested in seeing one of the best WrestleMania matches from a past, check this out- the match that started The Undertaker’s winning streak:

March 30, 2012. Tags: , , , , , , , , , . Alumni Relations, communications, public relations, social media. Leave a comment.

A Little Birdy Told Me…Week of 3/12/12

Happy Friday, all! The week has once again flown by with many priorities at work and little time to do much more at home than catch up with TV shows On Demand. But, the luck of the Irish is upon all of us tomorrow for St. Patrick’s Day. If you’re in Philly, the weather is supposed to be near flawless, which is great considering Monday is the first day of Spring. If you’re in between celebrations on Saturday, or need something to pair with your green beer, here are this week’s links and articles of interest to share–enjoy!

Effective Social Media Content for Higher Education by John Laperch via @EdSocialMedia:

Here’s a post that really resonated with me considering the kind of communications work I do in alumni relations. It’s a great assessment of effective social media content for higher education that can be applied to corporate communications or client/brand communications. The point is to make your content mean something and to not use social media as a “bulletin board” (figuratively speaking).

Ground Rules for Working with Reporters in Sierra Leone via @MrMediaTraining:

In reading about media relations, it’s easy to forget that the general tips and best practices in the US might not be applicable the same way outside our borders. Brad Phillips featured some very insightful content this week based on feedback from a blog reader based in Sierra Leone, where they have slightly different media relations practices.

It was very eye-opening to hear from a practitioner in that country how they have to work with their members of the media and how they have to tailor their communications strategies. Media relations may not be one size fits all, but each PR pro can develop an approach based on their respective national media.

Who Manages Your Brand? By @jepotts:

I used to work in a full-service agency, so I was used to organizing branding workshops and understanding how reputation is conveyed and communicated as it related to our clients.

That considered, I really enjoyed Jonathan’s post because of the straightforwardness of his point and the candor of his tone—really, is it that hard to get these days? Why can’t companies give their customers a little credit when it comes to conveying their brands? Time may tell how long the JCP brand lasts, but Jonathan’s post is a reminder that it isn’t always as easy as it seems.

I realize I’ve come up one post short this week–it’s been a hectic week and my Reader has been poorly neglected. To make up for that missing content, here is a favorite cover of an old Irish folk song by two of the greatest bands to come out of Ireland:

Happy St. Patrick’s Day– have fun and stay safe :)

March 16, 2012. Tags: , , , , , , , , , , . Alumni Relations, media relations, social media. Leave a comment.

A Little Birdy Told Me…Week of 2/13/12

Happy Friday, everyone! I feel badly that I was not able to participate in any festivities for Social Media Week, but there is always next year. But thanks to the wonder that is social media (especially Twitter), I was able to find out about conference hashtags and catch up on some interesting conversations. If you find you need to unwind from your social media conference this weekend, here are a few links and posts of interest to share– enjoy!

Losing Business But Gaining Customer Loyalty by @wordsdonewrite:

This was supposed to go on last week’s Little Birdy post, but I got sidetracked and didn’t find time to get it ready on time.

Amber Avines restored my faith in humankind with her personal story of having to go through the dreaded customer service process and finding a kindred spirit in the process. It’s a simple story that resonated with me because I often do the same thing—we anticipate the negative only to be surprised by the positive.

And I love Hernan’s words of wisdom to live by when we think things are that bad—“it’s a great day and we’re lucky to be alive.”

Communications Strategic Framework by @vedo:

I’ve recently accepted that I am a goal-orientated individual who likes to plan things and think of the larger picture. And of course, that mindset was piqued by this post from Richie Escovedo who describes the RPIE framework for strategic communications planning.

It’s a framework I’ve worked with before ever knowing it had a nifty acronym and one that has applications to any sort of strategic planning besides communications. So, I might have to consider putting a picture of pie next to my PowerPoint slides with my strategic steps set in the military tone….

How to Grow Your Blogging Audience by @heidicohen:

With this week being Social Media Week, I was catching tweets with various hashtags assigned to the occasion at various conferences. When Heidi Cohen started posting to the #smwblogcommunity hashtag, I got interested in what she was sharing.

This post came from her discussion in that stream, which is worth checking out because folks were sharing a lot of great blogging advice. And Ms. Cohen’s post here demonstrates her knowledge of how to grow your audience in several easy steps.

Inspiring Alumni Interviews by @karakane via @AlumniTrending:

Yes, you will start to see an increasing amount of alumni and higher ed content on my blog. It’s the nature of the beast as I learn more about this field of communications and relationship building.

This post was serendipitous because I am actively engaged in a project where we are designing an alumni profile interview form and looking for innovative ways to shake things up. Ms. Kane’s advice for interesting and creative questions is a great way for alumni to demonstrate what makes them unique as individuals, and not just as graduates of an institution.

But think about how this might also apply to your clients or company leaders—what profile creative questions could you ask to showcase their personalities to your stakeholders?

And I have to conclude this week’s edition with what you may be surprised to learn is on my list of most anticipated summer movies, brought to my attention by @john_schu:

Please feel free to share any articles or links you found interesting as well– or share what’s on your list of anticipated summer movie blockbusters :)

February 17, 2012. Tags: , , , , , , , , . Alumni Relations, blogging, social media. Leave a comment.

A Little Birdy Told Me…Week of 1/30/12

It’s Friday–yay! And if you follow the advice of a certain groundhog, it looks like we’re in for six more weeks of Winter. But look on the bright side. It could be a lot worse–we could be trapped in the same day over and over again, with no end in sight. February is a short month at that, so we’re already in for an end to the season. If you need a break from your weekend routine, here are a few articles of interest to share–enjoy!

Making Social Media Work by @jessicadonlon via @PR2020:

Here’s a helpful post for anyone looking to present a social media strategy for C-Suite approval. Ms. Donlon lays out different options for social media use, and how to prioritze the different social networking outlets. If there’s one argument I’ve heard repeatedly is that social media is a time drain—Ms. Donlon’s calculations on time associated with each network demonstrate it’s not!

And also, what’s not to like about using the Tim Gunn approach to social media. You gotta stick with it and make it work.

Hitting a Blogging Milestone by @vedo:

It’s encouraging to hear when bloggers hit significant milestones—I know I did the happy dance when I hit my 100th post!

Richie Escovedo reflected this week on what it meant to him on hitting the 200-post mark. He offers some great words of encouragement for all bloggers: keep on writing. It’s kind of like that Matthew McConaughey line from Dazed and Confused, “keep on living,” but in a blogger/writer sense. Either way, I found Richie’s post to be very inspiring for bloggers who are dedicated to creating and sharing content.

Bad Journalism and the Perception of Pharma by @richmeyer:

I really like it when Rich Meyer takes people to task—often, it’s toward pharma companies or PR agencies that can’t implement social media strategies. This guy is smart and you don’t want to be on his bad side.

So, I perked up when I saw him tweet about bad journalism harming pharma’s reputation. Rich readily admits he’s usually the first to criticize pharma companies, but the article he deconstructs in his post was going too far. This is just one example of a particular article that had a particular slant. And in most cases, these articles don’t have a Rich Meyer on the other side pointing out the obvious inaccuracies and misperceptions.

How to Know Where Alumni Hang Out by Kelly McDonald via @ever_true:

Okay, so this headline uses the one word that Jackson Wightman despises. Still, it shows the best way to get information about your alumni community—ask them! Ever True featured a recent graduate of Babson College in Boston who describes where she knows other young alumni like to congregate to socialize. It’s good background information for planning alumni events because it only takes a few minutes to ask area alumni where the best place to meet them is at.  That way, your meeting or event is set up for success.

Hope you enjoyed these articles–feel free to share anything you found interesting as well :)

February 3, 2012. Tags: , , , , , , , , . Alumni Relations, blogging, journalism, social media. Leave a comment.

A Little Birdy Told Me…Week of 1/23/12

Happy Friday, all! Well, the warm “winter” weather has not stopped in the City of Brotherly Love. Seriously, I can’t remember the last time I needed an umbrella and rain boots in January! Coming from the Midwest, I appreciate the cold winter season, so it’s a little bit of a bummer that it’s been so warm. There are still a few months left to hope for snow and chilly temps, as much as some of you may hate me for wishing so… But here’s something to not hate me for– this week’s links and posts of interest to share. Enjoy!

Alumni, Networking, and Career Services by @lizallen:

Here is a great discussion about the value of career services and one’s alma mater. I’ve found that when working in alumni relations, it’s helpful to think of value-add programs for the alumni—what’s in it for them? Liz Allen poses an interesting question to spur a discussion on her blog to that effect and how career services may be one of those valuable outcomes to keep alumni connected to their colleges/schools.

It’s also something to keep in mind for any graduate out there—see if your institution has any job/career related services next time you’re in the market for a new job!

Looking for and Securing Teaching Opportunities by @mitchellfriedmn via @worob:

Mitchell Friedman lays out a helpful post for anyone looking for PR teaching opportunities, but it’s relevant to anyone looking for teaching opportunities in general. Having the experience of teaching before (and being an adult student myself), I can attest to the value of teaching as a form of learning for the instructor.

Even if you think you have nothing to offer, you’d be surprised about how much you learn that you already know through teaching others.

Social Media, Journalism, and Breaking News by @kmueller62:

We all know social media can be a breeding ground for false death rumors, and what happened with Joe Paterno’s initially false-reported death is just sad.

Ken Mueller puts it all together in this thorough post about the relationship between journalism and social media, and how that has contributed to the breakdown of basic journalistic practices. As a former reporter turned PR pro, I appreciate that Ken (who also worked as a journalist and then in PR) sees the relationships, acknowledges the pace of new information, but still holds to the tenets of integrity in journalism and mass communication.

When It’s Time to Fire the Client by @ginidietrich via @spinsucks:

Okay all you agency folks out there—how many times in your darkest moments, working late hours, or doing some crazy project, did you ask yourself, “why can’t we just fire this client!?”

Gini Dietrich knows a thing or two about working with clients, so she tells an interesting story about her personal experience with a difficult client. I can only imagine how difficult it is to decide to fire a client and to walk away from a funding source, especially if you are a small practice or a solo practitioner. But Gini’s story highlights how she felt the experience made her team feel and how that affects the holistic picture when it comes to the agency-client relationship.

Hope you enjoyed these posts– feel free to share any articles you found interesting as well!

January 27, 2012. Tags: , , , , , , , . Alumni Relations, journalism, social media. 1 comment.

A Little Birdy Told Me…Week of 12/5/11

It’s Friday again, yay! It’s the two-week mark for anyone doing Christmas shopping. I plan to get all of my shopping done this weekend at all costs (figuratively and literally) so I can kick back next weekend. Plus, the closer it is to the actual holiday, the crazier it gets in the various shopping centers. Hopefully, you are also getting your Christmas lists checked off and have some free time to relax this weekend. If you have a few spare moments, here are this week’s links and articles of interest to share–enjoy!

Review of LinkedIn Alumni Feature (by @alumnifutures):

Keeping up with the various social media features can be tricky, especially as the social networks try to best each other on the interwebs. Luckily for those of us with limited time and attention spans, there are dedicated folks out there testing the new bells and whistles and sharing their experiences.

For those working in alumni relations and social media, Andy Shaindlin offers a review of the new alumni feature on LinkedIn. The jury is still out as to how effective this feature really is, but Mr. Shaindlin suggests that it’s helpful to get a sense of the range of alumni out there to see what connections are possible.

A Pharma Company Finally “Gets” Social Media (by @richmeyer):

If you’re a regular reader of Rich Meyer’s World of DTC blog, then you know he’s critical of what some pharmaceutical and healthcare companies try to pass off as “social media strategy.” Very few of these campaigns pass his muster of effective social media, so when he shares that Sanofi-Aventis is doing it right, then that’s reason to look into the reasons why. Mr. Meyer shares how Sanofi is using its YouTube channel for an insulin campaign, but also points out exactly what works about it from his perspective. His key points to this end are helpful not only for pharma companies, but for any company or brand willing to go out there on social media.

WordPress.com Blogs That Covered 2011’s Biggest News Stories (on @socialmedia2day via @pgillin):

Here is an interesting post to consider this week, as a Montana blogger was fined for defamation due to the fact the court found she was not a journalist. Several regular bloggers with the free WordPress.com interface (like yours truly) used their space to cover and contribute to the top news stories of the year. Now, whether or not you consider this journalism, you have to admit it’s nice to see “the little guys” in the blogosphere contributing to the news cycle and discourse about the world’s hot topics. It’s still heartening to see that citizen journalism is still alive and well, regardless of the legal circumstances that surround the issue.

Journalist Imprisonments Jump Worldwide (by @pressfreedom via @juliemoos):

Since I’m on a bit of a journalism kick here, I thought to add this post. I’ve made no secret that I am a huge proponent for a free press in all nations, so this latest report from the Committee to Protect Journalists hits me pretty hard.

What’s more alarming is that the higher rates of journalism imprisonment take place in Middle Eastern and North African countries, often where some of the most prominent global news stories broke last year. If journalists in their own countries cannot enjoy press freedom, who’s to say that foreign journalists in those same nations can expect the same? It’s difficult to not sound preachy on this topic, but it’s good to see organizations like the CPJ keeping the world informed of these issues and injustices.

Please feel free to share any links or posts you found interesting as well and have a great weekend :)

December 9, 2011. Tags: , , , , , , , . Alumni Relations, journalism, social media. Leave a comment.

A Little Birdy Told Me…Week of 10/24/11

 

Happy Friday! Lots of folks in the Philly region woke up to a chilly morning and are freaking out over the predicted 1-2 inches of snow this weekend. I doubt it will ruin Halloween this Monday, but it makes me remember a real blizzard that hit my town in Southwestern Minnesota on Halloween—it snowed so much that school was canceled the next day! And it warranted its own page on Wikipedia!! So, whether you are shoveling your sidewalks this weekend or not, here are a few articles of interest to peruse—enjoy :)

More Social Media & Alumni Relations Tips (by @OC2AZgirl via @alumnifutures):

As I posted Part 1 last week, I thought it appropriate to share Part 2 of a great series that provides insights into using social media to connect with alumni communities.

In this edition, Ms. Katie Mayer from Thunderbird Global School of Business breaks down their top tips for using LinkedIn and Twitter effectively to create a strong online alumni community. What’s more interesting is that Ms. Mayer also shares a few ideas that didn’t go over well and what they learned as a result. It all goes to show that not everything is perfect on social media, but that’s no excuse for not trying it if it is a part of your communication or alumni relations strategy.

Social Media is Not All About You (by @shelholtz via @ginidietrich):

When companies use social media, they may often think of the following popular phrase: It’s all about you. Shel Holtz, who knows a thing or two about this social media stuff, points to that phrase as the reason why companies often shoot down social media as a communications component.

Those companies mistakenly make the assumption that the social media communications are all about them/their company/their products. Mr. Holtz counters that it’s about more than just the company– it’s about the what people/customers/audience are using and getting out of that company’s presence on social media. The simplicity of this revelation that should guide a company’s social media strategy and help inform their communications as a result.

Zombies and Marketing (by @Marijean via @kmueller62):

Talk about being on the same wavelength! I was thrilled to see a familiar blogger make a similar observation as I had with regard to zombies—they’re the new popular seasonal theme for marketers.

All in good taste, of course, but it’s difficult to deny their popularity and pervasiveness. So, if your business or product can have a seasonal zombie tie-in, why not? Ms. Marijean offers a few marketing ideas to get the ball rolling, but her point is that with so much going on during the Halloween season, it’s worthwhile to see what the dominant trends are (ie. zombies) and how you might be able to capitalize on their popularity. Plus, it makes for fun blog topics!

Developing SMART Social Media Goals (by @neicolec):

Here are some practical, straightforward tips for setting social media goals. It’s easy to get caught up in those lofty thoughts of “engaging stakeholders” and “maximizing current communications,” but it helps to put some serious thought to how you can measure and achieve more tangible goals. Ms. Crepeau never disappoints with her blog content, and I plan to go over my social media strategy goals with her SMART tips in mind.  In the end, we’re always held accountable for reaching or not reaching our goals, so why not start them off on the right foot?

Hope you enjoyed these articles– feel free to share any articles you found interesting this week too!

October 28, 2011. Tags: , , , , , . Alumni Relations, marketing, social media. 1 comment.

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