A Little Birdy Told Me…week of 4/30/12

It’s Friday, yay! Hope the start of your May is going well. I’m glad to be back in the blogging saddle after a little bit of a hiatus. And speaking of saddles, I’ll also be watching the Kentucky Derby tomorrow afternoon and sipping on a refreshing Mint Julep. What a way to kick off the homestretch month before the start of summer. So, if you’re also enjoying a refreshing cocktail (or two) this weekend, here are a few posts of interest to read as well–enjoy!

Ditch the Corporate Speak from PR Writing by @ArikHanson:

I recently laughed out loud (yes, I mean LOL’d) at a press release sent by a former employer. It said so much and so little in two pages that it was clearly a case of corporate speak running over common sense.

Arik Hanson presents an interesting challenge to PR pro’s to take a stand against the over-use of corporate buzzwords in press releases.

I am guilty of committing many of those terms, as many of us are, as they’ve engrained themselves into the corporate dialect that many leaders just assume the common consumer/stakeholder uses them too. It’s more of a learning curve that PR folks need to catch their corporate clients up to speed on how to clearly communicate messages without muddying the waters with too much jargon.

Ten Most Censored Countries by @pressfreedom:

May 3 was World Press Freedom Day but not all the world’s press is “free”

This report from the Committee to Protect Journalists reminds us of the reality that many members of the international press face with limited rights as journalists or photographers. It is especially concerning since many of the countries listed are areas of civil unrest and who knows how much of the story is getting out to the world, such as in Syria

Lessons Advertising Can Learn from PR by Timothy Kane via @AdAge:

I did not expect to read this article in Ad Age of all places—from my experience, PR and advertising (or marketing) always battled over budget and were expected to “play nice in the sandbox” together. (Oh, how I hated that phrase, but that’s another topic.)

What this article does so well is help articulate an advantage of public relations- that of connecting and communicating with a community, which is directly relevant to the way social media works. Social media is more than just one-way communication of the brand to the consumer; consumers today want a personal connection or the ability to articulate what makes them prefer a product.

So, if this trend continues, and social communications makes a few in-roads for PR to have a seat at the strategic table, I think it speaks to a need for an integrated communications team composed of people from all communications aspects. I think we’re going to need a bigger sandbox!

Breaking Free of Patterns and Routines by @chrisbrogan:

Here’s a post that made me really think. Personally, I am a creature of habit, both at work and at home. I have my routines that comfort me because I know things get done when they work. But after reading Chris Brogan’s reflective post this week, it made me realize that I might also become trapped by those patterns.

It’s not easy to just say, “oh well, I guess I’ll change my pattern” because we’re human and some of those patterns are necessary (like law enforcement or utilities). However, that doesn’t mean we can’t think of creative ways to break up our usual patterns to see how it might positively affect our outcomes.

That’s a lot to think about and I appreciate Mr. Brogan for positing that consideration…I’ll see if I can get to pondering it outside of my pattern ;)

As always, feel free to share any links or posts you found this week as well. Have a great weekend!

May 4, 2012. Tags: , , , , , , . journalism, public relations. Leave a comment.

A Little Birdy Told Me…Week of 4/16/12

Happy Friday! Yes, another busy week comes to an end, with the promise of another one on the horizon. I haven’t ignored this blog, but rather am keeping to a moderate schedule for my original posts, due to limited time and because I want to provide content that is useful. At least this weekend is Earth Day, and hopefully, it’s a day you can clean out your Inbox or Google Reader to make room for more this coming week. If you happen to be doing so, here are a few links and articles of interest to share– enjoy!

Sharing the Blogging Process by @ginidietrich via @SpinSucks:

I know I’ve gone on and on about how much I admire Gini Dietrich, but here’s another reason to add to that list—she shares with us her actual blogging process! I had assumed it involved super-human powers, but was corrected. Gini and her team at Spin Sucks keep to a consistent schedule, and she also has a good personal work ethic and schedule to her blog.

Although it might not be the same process for everyone, it’s one that works for Gini. And it’s helpful to know she really doesn’t have super-human powers…or does she?

The Wrong Career Beliefs via @richmeyer:

Have you ever thought back on little lessons you’ve learned in your professional career? Here’s an interesting post Rich Meyer shared on his Management Blog (in addition to his DTC blog and New Media blog) about how what you think are the rules of the road in the real world are not always as they seem.

I can really identify with the working long hours and blaming management items, especially in the agency world. But it’s good perspective on a few tenants many of us may still be committing, in order to think if they’re really helping our careers or not.

Message is Still the Medium by @jepotts:

Here’s some sobering commentary on the effectiveness of paid advertising in comparison to owned media (in this case, company websites). Jonathan Potts breaks it down and explains how companies should pay attention to the utility of their media to carry their messages, rather than just call it a day with a clever advertisement.

Consumers are going to want something useful to supplement that ad, so why not invest in a good website with information they can use? It’s good information for communicators to consider, whether working on an ad, a press release, or a donation letter.

Do You Have to Be Social to Be a Social Media Expert? By @arikhanson:

Arik Hanson is another wonderful blogger whom I follow and admire. So when he blew the lid off the concept of “you have to be social in order to work in social media,” I was intrigued. I see what he means about a busy digital agency not having time to put into a Facebook page, a blog, and a Twitter account. Heck, I remember trying to get my old agency on the social media bandwagon and found this work relocated to the dreaded “non-billable” category, which means I was largely ignored.

But reading the comments, it’s easy to see why so many agencies and consultants feel the pressure and the need to be active on social media. Clients are getting smart and want to see the action in addition to the results (which are more important). But to Mr. Hanson’s point, being busy with client work and producing good results are just as important.

Feel free to share anything you found interesting as well– have a great weekend!

April 20, 2012. Tags: , , , , . blogging, Career, communications, social media. 2 comments.

A Little Birdy Told Me…Week of 4/9/12

Happy Friday, everyone! Spring is finally in the air and I’m getting antsy about staying indoors. I blame the reoccurring feeling on those days in grade school when our teachers would allow us to have class outside. I guess that’s why they invented laptops and wireless for the working population, so there’s nothing stopping me from doing so now! If you happen to be outdoors this weekend with your laptop or tablet in tow to catch up on your blogs, here are a few posts of interest to share–enjoy!

Creating Engaging Alumni Content by @oberlincollege via @BWF_Social:

Here is an inspiring video that had a significant impact on Oberlin College alumni by doing one simple thing—appealing to nostalgia.

Working in alumni relations, and being an alumnus myself, I have learned the value of nostalgia with connecting to alumni. It’s more than just tugging at heart-strings, but rather, it’s recreating the feeling that drew them to the institution in the first place. Because those feelings are so strong and often stand the test of time, even a simple holiday song with familiar images can strike a chord like Oberlin College’s video.  

Using Age as an Excuse to Excuse Social Media by @mikeschaffer:

I feel Mike Schaffer’s frustration—I am tired of hearing from other people that they are “too old” for social media. Social media does not have age restrictions! And if you take some time to look into it, many of these folks might actually find something that is of value to them. The oversaturation and pop culturalization of social media does not help this case, but Mr. Schaffer puts forward some creative counter-arguments if you are ever met with resistance or cynicism at the mention of social media.

Transparency in Leadership by @dorieclark via @danamlewis:

More and more, it is becoming apparent that transparency among leadership is a critical component. Dorie Clark’s post mentions this concept in the context of succession planning, but also with regard to crisis communications, which is helpful for public relations professionals.

Often, we have to be leadership coaches as well as communications coaches to our organization’s leaders. Transparency can be difficult at times for a company or a leader, but if it is really embraced as a tenant of the C-suite, it can be a powerful tool.

Importance of Media Training for Spokespersons by @narciso17 via @Shonali:

Here’s a post that gave me PR flashbacks—both good and bad! Narciso Tovar walks us through the nightmare media scenario of when a spokesperson flies off the handle and what to do in order to prepare for that case. It’s never easy with media training, and sometimes time does not allow PR folks that luxury. But there are plenty of other steps that can be taken to ensure that the company “face” is accurately representing the company, even when crises hit.

As always, feel free to share anything you found interesting, informative or funny! Have a great weekend :)

April 13, 2012. Tags: , , , , , , , , , . Alumni Relations, public relations, social media. 2 comments.

A Little Birdy Told Me…Week of 4/2/12

It’s Friday, yay! And for many folks, it’s a busy holiday weekend with family festivities and religious obligations. I have found my time a bit consumed by both a graduate course and a supervisory training course I’m taking. So, this blog has taken a bit of a backseat this week, but I promise to keep it going regardless of how often I post, nowadays. If you feel like catching up on some interesting posts this weekend, here are a few I still found time to bookmark this week– enjoy!

Young Alumni and Social Media by @mherek via @CASEAdvance:

Too bad I won’t be at the CASE Social Media conference later this month! I’ll miss out on Matt Herek’s presentation about using social media to engage with and work with young alumni…

But alas, Mr. Herek is generous with his post on the CASE Social Media blog describing some of the topics he’ll cover in his presentation. As I have just started using social media for alumni engagement, it’s good to read his points about how it can be used best (read: most effectively) for alumni. And it’s often not just using social media but making social content relevant to alumni, regardless of their age bracket.

PR Facepalm on Fake Award by @pitch360:

File this under the “Picard Facepalm” list of bad PR stunts. Michael Parks of Pitch360 brought to my attention this week how a blogger for Forbes unofficially anointed a pharmaceutical product the “Product of the Year.” Knowing what I know about PR, someone’s agency didn’t read into that distinction and saw fit to send out a self-congratulatory media announcement about it—and included the blogger who created the fake award!

So, that product has landed in the PR facepalm category for 1.) Promoting an unofficial award and 2.) Not checking the media list to see it would land in the originiator’s hands. I get companies want to promote their awards and recognitions, but please do some research before tooting your horn.

Unfollowing Yourself on Twitter by @PhilBaumann via @PunkViews:

I was pleasantly surprised to see Phil Baumann on Punk Views on Social Media this week.  I had crossed paths with Phil back when I was in the pharma PR business and a participant on the #socpharm weekly Twitter chats (which I miss dearly!) But alas, I was treated to a post by Phil with his signature sarcasm about the issue of people caring so much about Klout scores that they follow themselves on Twitter and carry on RT conversations with their own tweets.

It never even occurred to me that this was a Twitter “strategy” and to that end, I enjoyed the letter Phil wrote to himself about unfollowing himself. It’s a good way of showing you’re not taking yourself so seriously!

Never-ending PR Discussions by @jacksonwightman:

And my week wouldn’t be complete without more sarcasm from Jackson Wightman!

This post brought up the fact that within our PR professional bubble, we often like to eschew topics to the point that it seems almost futile to reach any sort of cohesive conclusion. Jackson speaks specifically to the top three discussions I’ve seen circulated on social media since my introduction to the PR social sphere about two years ago. It’s true—professional discourse is an important component to any industry, but what happens when it impedes our ability to focus on what is really important to our work?

Hope everyone has a happy and safe holiday weekend! Feel free to share any interesting posts or articles you found this week as well :)

April 6, 2012. Tags: , , , , , , . Alumni Relations, public relations, social media. 2 comments.

A Little Birdy Told Me…Week of 3/12/12

Happy Friday, all! The week has once again flown by with many priorities at work and little time to do much more at home than catch up with TV shows On Demand. But, the luck of the Irish is upon all of us tomorrow for St. Patrick’s Day. If you’re in Philly, the weather is supposed to be near flawless, which is great considering Monday is the first day of Spring. If you’re in between celebrations on Saturday, or need something to pair with your green beer, here are this week’s links and articles of interest to share–enjoy!

Effective Social Media Content for Higher Education by John Laperch via @EdSocialMedia:

Here’s a post that really resonated with me considering the kind of communications work I do in alumni relations. It’s a great assessment of effective social media content for higher education that can be applied to corporate communications or client/brand communications. The point is to make your content mean something and to not use social media as a “bulletin board” (figuratively speaking).

Ground Rules for Working with Reporters in Sierra Leone via @MrMediaTraining:

In reading about media relations, it’s easy to forget that the general tips and best practices in the US might not be applicable the same way outside our borders. Brad Phillips featured some very insightful content this week based on feedback from a blog reader based in Sierra Leone, where they have slightly different media relations practices.

It was very eye-opening to hear from a practitioner in that country how they have to work with their members of the media and how they have to tailor their communications strategies. Media relations may not be one size fits all, but each PR pro can develop an approach based on their respective national media.

Who Manages Your Brand? By @jepotts:

I used to work in a full-service agency, so I was used to organizing branding workshops and understanding how reputation is conveyed and communicated as it related to our clients.

That considered, I really enjoyed Jonathan’s post because of the straightforwardness of his point and the candor of his tone—really, is it that hard to get these days? Why can’t companies give their customers a little credit when it comes to conveying their brands? Time may tell how long the JCP brand lasts, but Jonathan’s post is a reminder that it isn’t always as easy as it seems.

I realize I’ve come up one post short this week–it’s been a hectic week and my Reader has been poorly neglected. To make up for that missing content, here is a favorite cover of an old Irish folk song by two of the greatest bands to come out of Ireland:

Happy St. Patrick’s Day– have fun and stay safe :)

March 16, 2012. Tags: , , , , , , , , , , . Alumni Relations, media relations, social media. Leave a comment.

The Silver Lining to PR Defined

Senor Chang sums it up

It’s amazing what a little thing like a definition can do.

How often do you get into an argument with someone over how they defined a term differently than you?

Leave it to the PR professionals to get into a tizzy over a definition of the term “public relations.”

It’s kind of funny if you think about it—a whole profession of people who specialize in communications cannot agree on how to communicate about their profession.

I’m not making light of this situation at all—defining PR is a huge undertaking and the PRSA took up said unfavorable task and has had to address the subsequent backlash.

And I fully understand the irony with my not working in PR or corporate communications, yet I maintaining a blog called “PR in Pink.”

I’ve made no secret of my new career path and still think that my previous experiences working in public relations warrants a few more helpful posts before I transition to a new blog about alumni relations (working in the pink theme, of course!)

So as not to add to the fire, I’m not going to propose my own take on what the definition should or should not be. I’ve already shared my thoughts on the diversity of PR definitions before, so I shall not digress any further.

Much like the perpetual optimist that I am, I’d rather share what I have observed is the “good” of this whole PR defined situation.

PR professionals are passionate about their work

In reading the many posts out there and the subsequent comments (some of which I have contributed) I realize that people in PR are really passionate about their work.

How passionate, you ask? So much so that they will not let three definitions that they do not subscribe to go by unnoticed.

They are writing columns in favor of or against the PRSA’s options. They are proposing their own personal PR definitions. There’s so much chatter going on that it’s hard to keep up with.

All this points to a profession of sharp and (for lack of a better word) engaged people, all contributing to the discussion.

PR professionals are smart people

There’s an underlying big picture to what it means to define public relations—how that will or will not solve all that is wrong with the profession’s perception and reputation.

Some folks expressing their opinions about PR defined project and the problems associated with such an exercise are drawing attention to this larger picture.

It goes to show that PR folks are not just bitching and moaning about that with which they do not agree—there are some real well thought out and logical arguments being made.

PR professionals are fearless

Jayme Soulati stuck by her crowd-sourced definition; David Rickey from PRSA stuck by his organization’s process and definition options. Is either individual more right than the other?

That’s not a question to answer, really, but more an indication that people in PR are used to criticism, often plan for it, and develop a thick skin to weather the storm.

I don’t know if the PRSA will be swayed to make any changes as a result of this discourse, but it’s still an illustration that you need to be a little fearless to take chances in this profession.

The Silver Lining?

The world of public relations will not stop if one of the PRSA terms is selected.

More than likely, folks who have been challenged to define what PR is to them will stick to their personal definitions.

And that’s okay; in fact, that’s a good thing, since they will hold their work up to a personalized definition that they have had a part of creating.

So, I applaud all sides on this issue and choose to see the silver lining in it all.

Plus, thanks to my light-hearted exchange last Friday with Jayme Soulati, Frank Strong, and Paul Roberts, I think I figured out that my truck-driving handle would be “Sweet Potato.”

Now, who wants to help me define “alumni relations”?  Any takers?  Bueller?….

February 22, 2012. Tags: , , , , , , . public relations. 24 comments.

A Little Birdy Told Me…Week of 2/13/12

Happy Friday, everyone! I feel badly that I was not able to participate in any festivities for Social Media Week, but there is always next year. But thanks to the wonder that is social media (especially Twitter), I was able to find out about conference hashtags and catch up on some interesting conversations. If you find you need to unwind from your social media conference this weekend, here are a few links and posts of interest to share– enjoy!

Losing Business But Gaining Customer Loyalty by @wordsdonewrite:

This was supposed to go on last week’s Little Birdy post, but I got sidetracked and didn’t find time to get it ready on time.

Amber Avines restored my faith in humankind with her personal story of having to go through the dreaded customer service process and finding a kindred spirit in the process. It’s a simple story that resonated with me because I often do the same thing—we anticipate the negative only to be surprised by the positive.

And I love Hernan’s words of wisdom to live by when we think things are that bad—“it’s a great day and we’re lucky to be alive.”

Communications Strategic Framework by @vedo:

I’ve recently accepted that I am a goal-orientated individual who likes to plan things and think of the larger picture. And of course, that mindset was piqued by this post from Richie Escovedo who describes the RPIE framework for strategic communications planning.

It’s a framework I’ve worked with before ever knowing it had a nifty acronym and one that has applications to any sort of strategic planning besides communications. So, I might have to consider putting a picture of pie next to my PowerPoint slides with my strategic steps set in the military tone….

How to Grow Your Blogging Audience by @heidicohen:

With this week being Social Media Week, I was catching tweets with various hashtags assigned to the occasion at various conferences. When Heidi Cohen started posting to the #smwblogcommunity hashtag, I got interested in what she was sharing.

This post came from her discussion in that stream, which is worth checking out because folks were sharing a lot of great blogging advice. And Ms. Cohen’s post here demonstrates her knowledge of how to grow your audience in several easy steps.

Inspiring Alumni Interviews by @karakane via @AlumniTrending:

Yes, you will start to see an increasing amount of alumni and higher ed content on my blog. It’s the nature of the beast as I learn more about this field of communications and relationship building.

This post was serendipitous because I am actively engaged in a project where we are designing an alumni profile interview form and looking for innovative ways to shake things up. Ms. Kane’s advice for interesting and creative questions is a great way for alumni to demonstrate what makes them unique as individuals, and not just as graduates of an institution.

But think about how this might also apply to your clients or company leaders—what profile creative questions could you ask to showcase their personalities to your stakeholders?

And I have to conclude this week’s edition with what you may be surprised to learn is on my list of most anticipated summer movies, brought to my attention by @john_schu:

Please feel free to share any articles or links you found interesting as well– or share what’s on your list of anticipated summer movie blockbusters :)

February 17, 2012. Tags: , , , , , , , , . Alumni Relations, blogging, social media. Leave a comment.

Love and Clear Communications

I opted not to run this post yesterday because I figured there would be plenty of better Valentine-related posts. (And I agree with Gini DietrichShonali Burke really blew it out of the water with her Valentine post!)

Although I am not a fan of the candy, I can’t help but think about the simplicity and directness of those peppermint candy hearts.

Maybe it’s the size and shape, but they all carry succinct messages in such a way that there is no mistaking what it means when one says “Be Mine” or “Love You.”

It got me thinking, since participating in a communications workshop last week, about effective interpersonal communications.

The course was a great refresher for any communications pro about what affects our communications in everyday life.  Things like:

  • How personal attitudes toward the sender, receiver or the subject being discussed can act as a communication barrier.
  • Cultural, social, or behavioral contexts may affect our ability to communicate and listen to others.
  • How emotions can (and do) affect how we communicate or react to others.
  • Nonverbal communications may counter-act our communication intention and affect the communication impact.

You get the picture.

But what I found most interesting from the workshop was a discussion on how the contextual setting affects our interpersonal communications.

Let’s go back to those seasonal candy hearts…

If I give my husband a candy heart with the phrase “Love You” imprinted on it, I’m sure he’ll get the picture that I am clearly communicating that him I love him.

Now, if instead I say “love you” to my husband, with no candy aid, he may have a different interpretation.

What was my body language communicating when I said that phrase? Did I make eye contact with him? What was going on in the background when I said it? Was he even listening to me in the first place?

If all conditions were not perfect when I utter those words, it can easily lead to a communication breakdown.

We all know where communications breakdowns can occur. Even if you’re not in the communications profession, it’s pretty easy to spot them.

Remember in high school when you analyzed every single verbal and non-verbal cue from your crush?

Or perhaps you couldn’t understand your professor’s feedback to your papers in college.

It all goes to the heart of the matter (no pun intended) that communications are highly complex and there is no one way to go about approaching what is and isn’t effective about communications.

To that end, I would highly recommend taking a periodic course or seminar on communications from time to time, even if you are immersed in communications work.

We could always use some time to step back and remind ourselves of how complex communications can be.

What do you think can help or hinder effective interpersonal communications? Any personal or professional stories you can share?

And with that, I shall close my somewhat Valentine-inspired post with a musical conclusion:

February 15, 2012. Tags: , , , , , , . communications. Leave a comment.

A Little Birdy Told Me…Week of 1/16/12

Happy Friday, all! It’s been a mild month so far in Philadelphia, and I’m a bit jealous when I see that Washington State is getting dumped with so much snow. It’s strange to be so far into the Winter Season and not see any of the white stuff. But alas, I’m sure there will be plenty of time to wear the snow boots and sport the heavy wool coat, as it’s only January. If you’re stuck indoors due to the weather, or are taking a break from shoveling this weekend, here are this week’s links of interest to share—enjoy!    

2012 PR33 Top PR/Communications Blogs by @PaulRobertsPAR:

I’m not above a little self-promotion, but this list of top PR and communications blogs from Paul Roberts (who writes a nifty blog himself) is a great resource for folks looking for relevant industry online content.

For a novice blogger, it’s an honor to be among the Paul lists this year. And even if I wasn’t listed, I’d still add their blogs to my Reader– which was grown considerably this week as a result of this list. Paul does a fantastic job of identifying blogs that are creative, fun, and informative all at the same time. It goes to show there’s a lot of variety and different points of view on public relations and communications topics—what a diverse little blogosphere we are!

Skeptic’s Guide to Social Media by @jacksonwightman:

Here’s a great recommendation for anyone looking for a blog about social media and PR that doesn’t take itself too seriously, but is at the same time entirely informative—Proper Propaganda. I’ll give you a minute to add it to your RSS or Reader feed…

This post from Jackson could only be written by someone who’s been living and breathing social media for many years. It’s dripping with sarcasm, but as I mention in my comment to Jackson, it’s probably because he does so out of love. Sometimes, even what we enjoy doing can drive us crazy—isn’t that what love is all about anyways?

Don’t Be Afraid to Fail by @jaydolan via @SpinSucks:

The headline of this post caught my eye because I can identify with the fear of failure. However, recently I have come to understand its relevance in developing yourself professionally. For anyone who’s read Jay Dolan’s blog, the Anti-Social Media, you know you’re in for a concise and straight-to-the-point post.

Mr. Dolan does not disappoint and rather takes an optimistic angle toward the constant circulation of social media failures and if such exercises are even constructive. I appreciate his encouragement that acting without fear should guide some of your social media efforts. Sometimes, it’s better to be fearless and learn from your mistakes than to cower from imaginary failures.

The Strangest Protest by @Shonali:

While I didn’t take part in the activities, I was keen to watch and listen about the partial Internet blackout on Wednesday, January 18 as part of the anti-SOPA/PIPA actions. Interestingly, I noticed a few of my regular bloggers had gone silent, including Shonali Burke and the Waxing Unlyrical Blog.

Shonali writes about her experiences with both physical and virtual protests, which illustrates how more and more social movements are harnessing the power of social media to make a statement. Who knows what the next virtual protest will be, but I can venture to guess it won’t stop with the #SOPAStrike.

Did you find any interesting articles or posts this week? Feel free to share them as well :)

January 20, 2012. Tags: , , , , , , . blogging, communications, public relations, social media. Leave a comment.

A Little Birdy Told Me…Week of 12/12/11

Happy Friday, all! Are you ready for the holidays next week? It’s hard to believe this month has gone by that quickly. What I’m most looking forward to is spending Christmas with my family back home in the Land of 10,000 Lakes. I’m sure lots of you are also getting ready for holiday travels and house guests. If you have some free time this weekend in between last-minute shopping and prepping for the holidays, here are this week’s links and posts of interest to share–enjoy!

Seven Blogging Tips to Drop Right Now (by Mayra via @DannyBrown):

One blogging tip I follow frequently is to pay attention to tips other bloggers share.  So, when I read something like Mayra’s column about the seven blogging tips to ditch and why, it makes me stop in my tracks and give it a read.

She doesn’t so much explain to ditch these tips for the sake of ditching them (because any blogger will recognize them), but rather, she reasons that they often tend to take the fun and organic nature out of blogging. I agree that blogging should be fun, and everyone has different time and resources to put into their blogs. And to each his or her own :)

Public Relations Perception and Messages in the Media (by @jepotts):

Sometimes, it’s hard to take the PR out of a person when you see a news story or follow a hot topic in the media. Jonathan Potts, who writes a very smart PR blog, noticed tone in the media coverage of a fight of words between a health system and an insurance company in Pittsburgh. He shared that as PR folks, we’re often analyzing the tone of a story and rating it if it is positive, negative or neutral.

But it’s also important to note if, regardless of tone, your key messages are getting into the coverage. Tone may change, but those key messages won’t, and it’s easy to get swept up in the media storm and forget the importance of message. I liked the clarity of that thought from Mr. Potts, and he gets bonus points for suggesting a content analysis of news stories, because that appeals to the PR geek in me.

Elements of Style Rap Video (via @juliemmoos):

Anyone who went to journalism school knows the Elements of Style by E.B. White and William Strunk, Jr. In fact, I still have my copy from my undergrad days upstairs in my bookcase of forgotten books. So, it was fun to see this video produced by Columbia Journalism students to showcase their rapping styles and general journalism nerdiness. Seeing how creative these guys were, I wonder what kind of rap PR folks could come up with? (Read: open challenge for anyone who does a PR rap—think of words that rhyme with “press release” and “key message”)

Science Cheerleaders Break Stereotypes (by @allieharch on @geekadelphia):

And since I’m on a geeky kick, I feel like sharing something completely different…

I have recently started following the Geekadelphia blog, and a post from this week bought to my attention the Science Cheerleaders organization. It’s made up of women who are professional cheerleaders but also hold multiple science degrees. They work to break the stereotypes of women in many ways—that cheerleaders aren’t airheads and that women can be successful in the sciences. The video embedded in this post is very inspirational and makes me wish I hadn’t put down my pom-poms in junior high. Go, science!

Did you come across any links or articles of interest this week? Feel free to share them and have a wonderful weekend :)

December 16, 2011. Tags: , , , , , , , , , . blogging, journalism, public relations. Leave a comment.

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